My own advert analysis

The Martian Advert Analysis

• Denotation: The advertisement denotes a space/sci-fi genre due to the title of the film being called "The Martian" as well as the look of the subject of the advert (wearing a space helmet). Its is a film poster due to the bottom of the advert saying "In Cinemas September"

• Connotation: The advert connotes that the film is about a man who seems to be on a mission however, has crashed landed on Mars and no source of human life. This leads to the man striving to get his message to Earth in order to deploy a new mission to save the man who is now know as The Martian.Furthermore, there is an image of a space ship/rocket on the protagonists helmet also suggesting that this is a film based around the planet Mars.

• Colour: The colour of the advert seems to blend in with the setting of the poster which is Mars. In addition, all of the advert is of the same shade of colour (deserted orange) to show the setting and mood of the film. The planets colour is mostly deserted and is of an orange colour. 

• Pose: The position of the subject is fairly straight and gives off a sign of direct mode of address towards the audience as he looks directly at the consumers. This suggests that the film can be very interactive towards the audience as well as showing sympathy towards the subject as he is isolated on a planet. Moreover, the position of the subject in the other scene (bottom image) is in a position of walking. This shows a sign of trekking the unknown planet. 

• Framing: The main attention of the advert is the subject as he is seen twice and is what the film revolves around.

• Composition: the advert seems to organised in a way that the audience should read from top of the advert and gradually make their way to the bottom of the advert. In this case, the consumer would read the tag-line then make their way through the images shown and end at the date of when the film is going to be released. This shows that the advert was designed for the consumer to take little chunks of information about the film at a time. 

• Size: The size of the advert seems to be fairly large considering it is a film advert. In more depth, the image as well as the copy are quite significant. The size of the subject is very big which signifies the characters importance in the film and that he is the main character as well as the the tag-line being fairly big and placed at the top of the advert makes it unmissable for the consumer not to see. 

• Type of shot: Firstly the type of shot for the first image (image of the character) is a close-up, to show the characters significance as well as facial expression. The second image (of the setting) is an extreme wide shot as it is designed to show the theme of the film as well as the sense of the story behind the film. Finally, the image of the space ship seems to be a wide shot as the shape of  a space ship is quite big and takes up the entire shot and a wide shot is a great way to capture the entire shape/view of the rocket.

• Setting: The film is set on another planet (Mars) as my synopsis of the film as well as the visuals of the advert show that the film is set on a different planet. The setting in this film seems to be of a deserted colour as the advert itself justifies that as well as, the setting having many rocks as dangerous surrounding as we can tell from the background of the setting.

• Lighting: The lighting fits in greatly with this advert as rays of orange fit in with bright light to give off the effect. However, judging from this poster the light seems to be focused mostly on the subjects face as he is importance but also to grab the consumers attention when looking at the advert. Moreover, the lighting on the subjects face seems to be on the right side as if the boost from the rocket is giving off the effect on the subjects face.

Media Perception

Dominant Reading: The director want's the audience to see this film as one of a kind and wants to show that it is nothing like other films due to the various images used to show the type of film this is and the difference. In addition, it wants to attract a lot of people and so they put the main characters face as the centre of attraction as well as including the characters actual name;"Matt Damon". Furthermore, this advert is showing the uniqueness of the storyline by the use of the tag-line and the impression that the advert is trying to give off. Moreover, the producer wants the consumer to feel that this is an unmissable film due to the various images shown in this advert as well as featuring a famous actor.

Opposite Reading: Some members of the audience may feel that this film is a film that is designed to take money from the public. This could be because of the huge success of Hollywood space films such as, Interstella and Gravity and people may see this film as a competitor or a film that is designed to get the same, if not, higher profit than compared to other films. Moreover, the audience may feel that that the film may be mis-leading to a younger audience. This could be because of the false science behind sci-fi films as well as, people applying that knowledge that they learn to their own life which can have a negative effect of education etc.