Cool Brands Research

5 Cool Brands

1) Apple

One reason why I like Apple is because of the highly innovative products they produce. Frequently, they change their product according to what the customer/audience wants best and take that advice on board which is what makes it seem like a 'cool' business. Moreover, their products are currently dominating the electronic markets (mostly) such as the phone sector as well as computer sector.  Apple is a company that wants to be seen as luxurious and as experts in their field. According to the 13 lines of appeal Apple best fits in to, happy families, luxurious lifestyle, successful careers, experts and self importance. Why is Apple cool? Apple is seen to be cool because of the hi-tech products they create. An example, is the mac which is a highly advanced computer which contains specs that ordinary computer don't have which makes Apple's products more popular as well as useful than compared to other products. 

2) Nike

One reason why I like Nike is because of the unique clothing and products they sell compared to other brands. Nike specialise in the clothing and shoes industry where they produce highly aesthetically pleasing products which attract many customers. Nike sees them-selves to be elite people in their own field and be different from other businesses. According to 13 lines of appeal Nike fits in to the following, happy families, elite people, successful careers, glamorous and self importance. Nike is one of the coolest brands as the clothes they produce are highly fashionable and their popularity and dominance in the clothing industry makes their appearance look great.

3) Aston Martin

One reason why I like Aston Martin is because of the shear quality of the vehicles (mostly cars) they create as they look very prestigious and of high quality. Moreover, the company produces amazing vehicles all with amazing looks and the company produces very different style of cars which makes it very attractive to customers. Aston Martin are seen to be luxurious and of self importance. According to 10 lines of appeal Aston Martin fits into happy families, rich/luxurious lifestyle, elite people, successful careers and self-importance and pride. Aston Martin is one of the coolest brands because of the effort and dedication that has been put in to each of their vehicles and the big improvements they make to their products.  

4) Instagram

One reason why I like Instagram is because of the high number of friends and people are on it. This makes it much easier to find your friends and is very different/unique from other social media services. Moreover, the app isn't hard to use and is very easy to the customers interface. Instagram see's them-self to be more with happy families and self importance. According to the 13 lines of appeal Instagram would fit into the following, happy families, elite people and self importance. Instagram is one of the coolest brands because of the high number of users that the social media has which shows how many people agree to being a part of Instagram's population. 

5) Sony

One reason why I like Sony is because of how different it makes it self from its competitors and of the wide range of products it produces. This shows how the business wants to interact with its customers through the range of products it produces and sells. Moreover, Sony is of high quality for a low price which makes it's products great value for money. Sony is seen to be of self importance and successful careers. According to the 13 lines of appeal Sony fits in to the following, happy families, successful careers and elite people/experts. Sony is a cool brand because of how it differentiates itself from competitors by producing better products and by achieving a good value for money on its products which make more customers purchase their products.