Ideology In The Media

MM52- P34

• Ideology:

The power of ideology is often those in power control ideas, as well as resources. This means that those who are higher up in the hierarchy have a greater influence on those below them and in this case it is the public and those who live in the districts. In the film 'Hunger Games' the power of ideology comes from the most powerful, in this case it is President Snow. He applies his own creativity into the game and this is mostly going to be from his point of view of what changes he would want to the game and not what others think of it. This ideological thinking is from some persons perspective and the way he sees things to be run may not always be the best way for other people as it is from his point of view. He is concerned that other who are below his in the hierarchy are more likely to rebel against his authority and so he tries to gain his power by spreading fear amongst those below him such as the districts. The way he comes across with his ideological thinking and information is through the propaganda he produces. Propaganda can influence many consumers who come across it as the propaganda is used to influence a certain way of thinking and this can lead to people changing their perception towards a specific thing.

• Dystopia and Propaganda:

The article states that those in power (those at the top of the hierarchy is slowly crumbling. This is because although they hold most of the power, those below them are joining together to rise up against the corrupt government. The one who has the most power in the districts is Katnis and she uses propaganda to influence the need for rebellion as she hacks into Capitol system and publishes a video of a hospital being bombed by the Capitols. This move was sued to encourage people to turn against the support of the Capitol and to rebel against them due to their cruel system. Katnis uses the power of the T.V to help deliver he message across to the world stating that the Capitol is cruel and is not the right system for them.

MM52- P48

• Ideology

In this article, the ideology in Britain changes as new ideas emerges however there three dominant ideologies that society accepts or agree on even though everyone doesn't entirely agree. The three dominant ideologies are the following:

• People should put their families first.

• People should work hard for their money.

• Women should behave in feminine ways, and look after their appearance.

These ideologies often are accepted without any question or argument as society has consumed this ideology and will agree to it. Although there can be people who counter this ideology, this doesn't make a significant impact on societies point of view.