Trailer Analysis
1) Codes and conventions:
- The police vs ordinary people
- Society vs crime
- Struggler vs the free
- Dominant vs the weak
2) How are trailer distributed?
Trailers are often short clips from the actual film. The film doesn't necessarily have to be completed in order for the trailer to be made. There are two types of trailers that can be produced. One is a 'Teaser Trailer" which often gets released 6 months or even a year before the actual film is released. A teaser trailer is often 30 seconds long and is designed to features the characters appearance and storyline briefly. Often the teaser trailer is used to built anticipation and 'hype' for the audience as they get to view the first 'look' at the film. The second form of trailer is known as the 'Theatrical Trailer'. This trailer is used to provide the audiences with more knowledge and information about the film such as the plot line, the characters back story as well as introducing the tone in which the film is set. There is an entire industry which is focused on producing trailers for big name films. These businesses are to extract significant scenes from the film and implement them in to a clip which will build anticipation for the film. These include, fight scenes, the villain of the film or even the resolution that is to be made. Then, the company is to find a suitable sound track to go along with the clips that have been crated. Often this step as already been taken in to considerate as the clips have to contrast with the music that is playing. An example of sound contrast in a trailer which has done very well is the Batman V Superman trailer: https://www.youtube.com/watch?v=yViIi3gie2c . Once this is complete, the clips can now be rendered and published as it should meet the requirements for setting the tone and building the anticipation for the film.
3) How does Ill Manors trailer use trailer convention?
There are several ways in which the IlL Manors trailer follows the key conventions for a trailer. One being that it sets the tone for the film. The tone (judging from the trailer) seems to convey a darker tone in the streets of London. This is really important when making a trailer as the trailer needs to reflect the tone in which the film is going to portray. In addition, the next most important key convention that Ill Manors trailer follows is revealing the characters included within the film and and in sight into their background, giving the audience important information about the film. Finally, the choice of music that was present in this trailer helped to illustrate the kind of audience that this film may attract which seems to be teenagers (15-25 demographic). This also sets the genre of the film which seems to be a crime drama.
4) Target audience and possible USP?
There are several parts within this trailer that convey the type of audience that this film attracts. Firstly, the tone of the trailer gives off a grime and gritty theme to the trailer showing that this film isn't for a family but rather for teenagers who understand the dark tone as well as violence. Moreover, there is excessive references to prostitution as well as drugs. These references according to the BBFC agree ratings for films, any references to such content is classified 15 or over (18). Finally, another thing that shows the type of demographic that this film is targeting is the use of dialogue. There is not narrator in this trailer, but there is voice-overs of characters dialogue from the film. This style of narrating really work well to attract an older age group as they are more into the visuals rather than the narrators voice and by having scenes where characters say dialogue really helps to deliver that.
A possible USP that Ill Manors may have is the use of Plan B's tracks. In this trailer, the director (who is a member of Plan B group) has revealed a glimpse into one of the bands latest tracks within this trailer. In a way, having exclusive sound track makes the film have a USP as fans of the band are more likely to go an watch this due to their relation with the music artists. Moreover, in today's society, people expect trailer to cut to the beat of the music that is paying in the background (example is Batman V Superman trailer). This is seen as an expectation now days and has revolutionised the way that trailers are made. The Ill Manors trailer has followed this trend of cutting to the beat. Towards the end, (when the rap music plays) the scenes are edited according to the drop in the sound which flows the expectations (now days) of modern trailers.
The main stars are present during the trailer but the second main character- Ed has low amount of screen time in the trailer than compared to Aaron (who is the main character). The accent of the main characters seem to be 'slang' and have a very street-like accent. This form of dialogue also addresses the teenage audience as they would more likely watch a film that appeals to them both visually and verbally.
5) Genre of film?
The impression that I get when previewing this trailer, it seems to be a crime drama. The reason for this is, is because of all the violence and violent acts that appear throughout this trailer. Moreover, there is no comedic, family, thriller tone to this movie. I would also think that the genre is action due to the amount of physical violence and blood seen in this trailer. The genre has been identified through the the character who gets out of prison. This character somewhat reveals the type of genre this film is as his is seen with drugs and handles a gun which are all reference to action and crime genre. In addition, the film is seen to be set around the streets of London where there are many run-down estates. This location conveys the the type of characters that the audience are going to see- they are from a broken home and have been influenced to the life of street crime due to this. Finally, the colour gives away the 'feel' of the film, it is seen (at times in the trailer) that it is black and white. These colours connote a violent theme as well as mystery within the film.
Trailers are often short clips from the actual film. The film doesn't necessarily have to be completed in order for the trailer to be made. There are two types of trailers that can be produced. One is a 'Teaser Trailer" which often gets released 6 months or even a year before the actual film is released. A teaser trailer is often 30 seconds long and is designed to features the characters appearance and storyline briefly. Often the teaser trailer is used to built anticipation and 'hype' for the audience as they get to view the first 'look' at the film. The second form of trailer is known as the 'Theatrical Trailer'. This trailer is used to provide the audiences with more knowledge and information about the film such as the plot line, the characters back story as well as introducing the tone in which the film is set. There is an entire industry which is focused on producing trailers for big name films. These businesses are to extract significant scenes from the film and implement them in to a clip which will build anticipation for the film. These include, fight scenes, the villain of the film or even the resolution that is to be made. Then, the company is to find a suitable sound track to go along with the clips that have been crated. Often this step as already been taken in to considerate as the clips have to contrast with the music that is playing. An example of sound contrast in a trailer which has done very well is the Batman V Superman trailer: https://www.youtube.com/watch?v=yViIi3gie2c . Once this is complete, the clips can now be rendered and published as it should meet the requirements for setting the tone and building the anticipation for the film.
3) How does Ill Manors trailer use trailer convention?
There are several ways in which the IlL Manors trailer follows the key conventions for a trailer. One being that it sets the tone for the film. The tone (judging from the trailer) seems to convey a darker tone in the streets of London. This is really important when making a trailer as the trailer needs to reflect the tone in which the film is going to portray. In addition, the next most important key convention that Ill Manors trailer follows is revealing the characters included within the film and and in sight into their background, giving the audience important information about the film. Finally, the choice of music that was present in this trailer helped to illustrate the kind of audience that this film may attract which seems to be teenagers (15-25 demographic). This also sets the genre of the film which seems to be a crime drama.
4) Target audience and possible USP?
There are several parts within this trailer that convey the type of audience that this film attracts. Firstly, the tone of the trailer gives off a grime and gritty theme to the trailer showing that this film isn't for a family but rather for teenagers who understand the dark tone as well as violence. Moreover, there is excessive references to prostitution as well as drugs. These references according to the BBFC agree ratings for films, any references to such content is classified 15 or over (18). Finally, another thing that shows the type of demographic that this film is targeting is the use of dialogue. There is not narrator in this trailer, but there is voice-overs of characters dialogue from the film. This style of narrating really work well to attract an older age group as they are more into the visuals rather than the narrators voice and by having scenes where characters say dialogue really helps to deliver that.
A possible USP that Ill Manors may have is the use of Plan B's tracks. In this trailer, the director (who is a member of Plan B group) has revealed a glimpse into one of the bands latest tracks within this trailer. In a way, having exclusive sound track makes the film have a USP as fans of the band are more likely to go an watch this due to their relation with the music artists. Moreover, in today's society, people expect trailer to cut to the beat of the music that is paying in the background (example is Batman V Superman trailer). This is seen as an expectation now days and has revolutionised the way that trailers are made. The Ill Manors trailer has followed this trend of cutting to the beat. Towards the end, (when the rap music plays) the scenes are edited according to the drop in the sound which flows the expectations (now days) of modern trailers.
The main stars are present during the trailer but the second main character- Ed has low amount of screen time in the trailer than compared to Aaron (who is the main character). The accent of the main characters seem to be 'slang' and have a very street-like accent. This form of dialogue also addresses the teenage audience as they would more likely watch a film that appeals to them both visually and verbally.
5) Genre of film?
The impression that I get when previewing this trailer, it seems to be a crime drama. The reason for this is, is because of all the violence and violent acts that appear throughout this trailer. Moreover, there is no comedic, family, thriller tone to this movie. I would also think that the genre is action due to the amount of physical violence and blood seen in this trailer. The genre has been identified through the the character who gets out of prison. This character somewhat reveals the type of genre this film is as his is seen with drugs and handles a gun which are all reference to action and crime genre. In addition, the film is seen to be set around the streets of London where there are many run-down estates. This location conveys the the type of characters that the audience are going to see- they are from a broken home and have been influenced to the life of street crime due to this. Finally, the colour gives away the 'feel' of the film, it is seen (at times in the trailer) that it is black and white. These colours connote a violent theme as well as mystery within the film.
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