Media Mock/PPE Feedback

Exam Feedback

LR: Re-do question 3 applying theories to the answer.

Q: (Media Representations) How is family represented in the film?

One way that family is presented is by the large use of following gender stereotypes. It is evident in the clip where the father is seen as the driver and the wife and daughter are the ones who are spectating. This representation is supported through Perkins idealogical theory. It is clear that in this clip, the male is the one who is dominant as he is driving connoting that he's in control. Perkins theory suggests that can be true. Moreover, one of Dyers lines of appeal is 'families'- that everyone wants to feel as they belong. This clip supports this to a large extent as this is a nuclear family. The use of the man being the centre of attention can also counter the stereotype. This is because men aren't seen as the ones who entertain females and therefore, the males position in this clip can also counter the stereotypes of being male dominant. Overall, the family is presented as countering the stereotypes as well as following significant gender stereotypes.

Another, way that family is represented in the clip is by being portrayed as protection. This is evident when the wife and daughter both wrap their arms in around the father/husbands body. This personification of the hands being represented as seatbelts really delivers a strong message to the consumer/audience who watch this video/clip. This clip follows Dyers family line of appeal as the audience will feel as if they want to be protected by family and this falls under the category of family in the 13 lines of appeal. Moreover, the clip counters the stereotype as it is the man who is being saved by the woman and girl. Traditionally, in the stereotypes, it is the man who is the saviours, but in this clip it is the women who are saving the man. In addition, the young wears a 'fairy' outfit which connotes that she's the rescuer who is going to save the man. Overall, the clip represents family as a form of unity and holds a strong bond with one another.

Finally, another way in which family is represented is by being a middle class family. This is apparent as the family dress and per sue the qualities that a traditional middle class family would have, as well as, the family being set in a domestic household.The use of a middle class family represents  the audience that they intend to target. Moreover, the use of being middle class in this clip shows that this advertisement is trying to have a similar approach to this matter as similar adverts tend to have a middle class culture to present in the advert. Overall, the family is being portrayed as a middle class family due to the setting and the use of being a traditional nuclear family.