Ill Manors e-media site research

Site Research 

Ill Manors Facebook page:

Link- https://www.facebook.com/ILLMANORS

1)

29,882 like in total on Facebook

2)

The top of the Ill Manors Facebook page is there to promote the film DVD release. It is acting as a form of advertisement for whoever goes on to this page will see that the Ill Manors movie is now on release. It is up there, because the director, Ben Drew wants fans of the film to know that it is available for purchase. The banner acts as a way to promote both the film (to those who haven't watched it) and to notify those who want to buy the actual film

3) Screen Grabs

This post (posted on the Ill Manors Facebook page) appeals to the target audience because people who support Ben Drew's music career and love his music would love to hear any new news that is to do with his music. An example, shown in the screen grab above is that Ben Drew has been nominated for his music. This news is a way to hype up the target audience (those who are fans of Plan B). The last sentence in this post is about the film. It is a way to hype up the fans but also reminding them about his film- Ill Manors.

 This post is much more different from the other posts that the Ill Manors Facebook page posts. This post is mainly focused on young film makers and is a way to promote a new opportunity for young film makers to make their mark in the British Film Industry. Ben Drew seems to have come from this background of not having the opportunity and had to work hard to get it. Through all the texts that Plan B has been through in regards to Ill Manors and hi struggle. One of the most repeated topics is the transition from a music artist to a film artist. His audience are more likely to have watched this talk or read this text as it can relate to them. This post opens up that specific message that Ben Drew previously talked about; opportunities for the youth. This post allows the youth to make something of themselves and follow Ben's footsteps into becoming a successful artist.

This post appeals top the Ill Manors target audience as it is trying to promote another film which is similar to Ill Manors. This appeals to their target audience because, fans who enjoyed the film and people who agreed with the films context would be more likely to watch films focused on this subject matter. And by the Ill Manors page posting about an upcoming film which is similar to Ill Manors gives the target audience more content to view and engage with its message. The post is trying to strengthen the youths image and convey it in truth and not fake words.

One way in which this post appeals to Ill Manors target audience is due to the question asked above. The question states 'Is Ill Manors your anthem of the year?'. This question allows the reader (which is primarily the youth) to question themselves and think about that right answer. It is this question that makes the reader engage with the text and reply to it. Those who are fans of the Ill Manors soundtrack would likely share this post as well as reply to it. And this allows the Facebook team behind the Ill Manors film to take in the relies that their audience have stated about the music.

4)

• On the Ill Manors Facebook page there have been a few posts from celebs who have given their feedback on the film (which are mostly good feedback) and is shared by the Ill Manors page themselves to make the message more clear. There is synergy between the two artists as the Facebook page is promoting the face of the celebs as well as the celebs promoting the good  feedback on the film. 
• There have also been posts of the poster for the film (slightly before release day) which is a cross promotion with the print side of the film. By posting a picture of the films poster allows the consumer to understand the film better and quicker rather than having to view the trailer. The point of posters is to give a quick understanding about the narrative (and this cam be done through text as well as through the mise-enscene). This is mainly used for people who don't know anything about the film and want to know a little information before going into detail (such as trailer and interviews etc).
• Finally, there has been cross promotion to the Jonathan Ross show in which Plan B attended. This was a show that cam out after the release of his film and was about Plan B's intentions for the film and why he created it. Even the message that Plan B touches on (such as the youth and the environment) can link in with the many other texts that he has been involved in. 

5)

• One of the posts which was posted by the Ill Manors page itself was a competition which targeted young film makers. It was a post that acted as a way to grab the attention of young film makers who are interested in making it a career. This post got many shares as well as replies which showed the success of the post. It was to allow the youth make something of themselves and follow in Plan b's footsteps from becoming an music artist into a film artist. 
• Another user generated content was a competition to receive a copy of the Ill Manors DVD. This post was a way to grab audiences attention and to interact with the post as quickly as possible. This is because those who really liked the film and wanted to get a copy of the DVD version would want to enter this competition. Not only does this competition benefit the audience but it also benefits the film makers as well. They can see from the number of entrants their possible audience range as well as the demand for their product. 

6)

Another post that acted as a way for cross promoting the sound track was the 'peoples thoughts' on the Ill Manors track. This post has seemed to be repeated many times, however the post shows it's significance. The creators of the track want to know their target audiences feedback of the track. Those who liked the Ill Manors Facebook page would instantly come across this post and would reply after reading the statement. This allows the audience to engage with the text and give the music track their thoughts.  

One other form of cross promotion with the music sound track was a post that was promoting those who haven't heard the Ill Manors sound track to listen to it, providing a link to its YouTube video. This posts main purpose is to promote the sound track as well as making those whoa re unaware of it to know that its available online. 

7)

Ill Manors Twitter Feed:

Link- https://twitter.com/iLLManors

1)

This Twitter page is full on based around the film and music. It only features the films current success as well as keeping fans updated on the films DVD release date. Mostly, every tweet that the account posts is directly related to the film which, in a way, is promoting the film. The display picture as well as the background is all print content of the film- films poster.

2)

Most of the tweets in which the Ill Manors twitter tweets don't have any hashtags attached to their tweets. The often contain links to other twitter accounts or to videos that are linked to the film, such as interviews or a red carpet video etc. However, when hashtags do come in to display, it is often #IllManors which is used to promote the film as whoever types in this hashtag will be able to see anything related to Il Manors only. Another common tweet (which is posted only on Mondays) is #MegaMondays.

3)

• @Leeallen80- This is an actor who is in the film and had tweeted the following: "The 3 stages of Mr Chris!! @iLLManors @JoshuaOsei @ShackaVillian I love this picture!!! ". This tweet was nothing to do with the film, however it was to do with the actor who was in the film. This celebrity was ell known after the film was released as his fame escalated from that point onwards. This tweet was retweeted by the Ill Manors twitter page to help promote the film as fans who are familiar with this actor would want to go and watch Ill manors after wearing god things about it.
• @HeyUGuys- This is a famous twitter account which focuses on any new movie release and makes a review on them. This can be one of twitters most reputable review twitter page and if there is any review that is new, people are going to read it. Ill Manors twitter page had re-tweeted the review in which the review account had made. By re-tweeting abut the review sows the audience that it was a good review, as if it wasn't then Ill Manors wouldn't want their audience to see negative reviews on the film as it will turn away potential audience members.
• @rdlcruzofficial- is a famous and popular music artist similar to Plan B. He has a wide fan base and is very well known. He had posted on the Ill Manors twitter page: "#ILLManors @iLLManors is out on DVD and Blu Ray also available online! #MustBuy #Support". This tweet(ologn with the many more tweets that Ill Manors received) was retweeted.  yn this rapper and music artist showing his love and support for Ben Drews latest films adds to the Ill Manors fan base. 

4)

The twitter page used images to promote the film where possible. This means that they used the options in which Twitter had given them where images can be allowed to be placed. There was the display picture, where an image of the Ill Manors logo was set. There was also the wallpaper that appeared at the top of the twitter page. This allowed the Twitter page to promote the actual poster for the film. The twitter page took advantage of the opportunities for pictures to be used where appropriate in order for the twitter user to see them clearly. 

5)

The concept behind the Tag London was a way to help target the audience. The idea of allowing the ;youth' having their say and telling them the  way their words are going to be projected was a way to divide the consumers into the right audience Those who took into consideration the meaning of the film would likely participate in this campaign. The campaign helped the campaign makers find their potential audience through the approach to the campaign itself. 

6)

There are countless tweet that the twitter page have sent which is about collecting the Ill Manors digital copy. Both the Ill Manors and their publisher have been promoting the release of the film by writing in text form about going to purchases it, or just by sharing a poster of the advert for the DVD release. Moreover, even celebs were in the act of promoting the film saying quote: 'missed Ill Manors in the cinemas? Don't worry, it is now available for pre-order!'. This was a three way system of the consumer, publisher and film makers all trying to promote the film DVD release.

Ill Manors on Instagram:

1)

On the Ill Manors instagram they often post images only. This gives them the opportunity to promote the brand of Ill Manors as they re-post images and fan art from other accounts. This boosts their brand identity as fans all around twitter can view this and it strengthens the films brand and image. The concept of sharing images allows the brand to be stronger as it focuses on the image aspects of things which is where Ill Manors is very strong in.

2)

These two images are effective in promoting the film because they are entirely based around the film and not other things such as reviews etc. The images give the branding of Ill Manors as the users prime focus allowing them to take in and accept this brand identity in which the film is forming. The first image is trying to promote both the film and the DVD release. The  reason why it is promoting the film is for those who missed its theatrical release and wanted to watch it. And so, they put up an advertisement of the DVD release for them to purchase the film (so that they do not miss out).
The second image is primarily focused on creating the brand identity as the title/logo of the film is the largest image there on the image and has been centralised so that the user can take in this brand. In addition, this image i not only trying to promote the Ill Manors brand but also it is notifying the user the theatre release of the film at the time (seen at the bottom of the image).

3)

Most common hashtags on Instagram:

• #IllManors
• BuyNow
• OutNow
• VoteNow
• HaveYourSay
• TagLondon

4)

This instagram post was acts as synergy between the movie and the music video for Ill Manors. The user has used the Ill Manors hashtag key for Ill Manors and tagged with it, is a short clip of the music which shows the cross promotion between the music and the film.  

This instagram post again focuses on the music aspect of the film. It is a form of synergy with the media industry and the music side of the Ill Manors branding. This allows those who are fans of the movie, whoever click on the hashtag of Ill Manors, will get to see an image of the music video (most likely) and therefore this acts as a form of cross promotion. This is because people see another media text related to the same topic without having tp type it in them self. The media text appears to them. 

YouTube- planbuk channel:

Link- https://www.youtube.com/user/planbuk/feed

1)

First of all, their banner is only focused on Ill Manors and its reviews. It acts as a form of advertisements similar to the Facebook and Twitter backdrops. The banner offers many conventions that help support the promotion f the film.

• Title of the film in both the display picture and the banner itself.
• A 'selling' text which is trying to boost the reputation of the album as well as the film saying, "Ill Manors No. album".
• Reviews of famous new articles of their perception on the film
• 'OUT NOW' text which is famously there to try and make audiences buy a cop of the film and album.
•  Logos of developers and partners with the music albums such as apple logo etc.

Secondly, there is videos up on his channel which are exclusively to do with Ill Manors and can't find anywhere else. Interviews by BBC 1Xtra etc. as well as videos that are only about Ill Manors. This is effective in promoting the film as those who have subscribed to his channel will instantly see this in their feed and are likely to watch the video and therefore, the method in which Plan B is taking is very good as it is his face and branding that allows his audience to click and watch his videos because it is made or is featured by him.

2)

One form of synergy seen in the YouTube channel page is the banner. The banner is largely focused on the music aspects of things as it consists on the word 'album' which reveal that it is a banner focused entirely on the music segment of Ill Manors. Therefore, there is a form of cross promotion. as the display picture focuses on Ill Manors as a whole whereas the banner focuses on the music aspect. This is because music artists post their work up on YouTube and therefore, it is a great platform to promote it.

Another example of synergy is in the videos in which Plan B have starred in for example, the BBC 1Xtra. This is a form of cross promotion with the film as it says in the title 'Plan B' instead of Ben Drew. This is indicating that they want to take with the music artist who is making a film and talk to him as a music artist. This creates synergy as there is cross promotion between a music artist and a film maker. Plan B is being interviewed as a music artist but is telling his thoughts on becoming a film maker. This is cross promotion from Plan B's previous work against his new work- Ill Manors movie. 

3)

Links to other social networking sites:

• GooglePlus (+)
• Facebook
• Twitter
• SoundCloud
• Itunes
• Website (official) :http://www.time4planb.co.uk/