Print- Branding
Conventions:
1) Title of the film name- Ill Manors is present in this poster, in the centre of the poster rather than the traditional position (being on the side due to protagonist being placed at the centre).
2) Another key convention seen in this poster is the use of the main protagonist being visible on the poster and placed in the well known spot of the poster; the middle.
3) In addition, there are quotes from famous celebrities and news articles who have rated the film. This acts as a form of advertising in itself as this shows evidence of the films success to the public/consumer.
4) The location of where this film is being set around in. There are estate buildings present in this image, which allows the consumer to get a feel of what the story/plot line is (possible set in a run down estate).
5) Key/important prop that is significant to the story. An example of this, is Thor's hammer being present in the posters for the Thor movie. In this case, it is a gun that we see the central character wielding in front of the text 'Ill'.
6) The colour pallet in the poster is of dark nature feel. It gives of the tone of the film and the feel to the audience of what type of film is this going to be. The colour gives off this abandoned urban city lifestyle feel to it.
7) Finally, the name of the director is present (at the top of the main text). This is a traditional convention as almost all film posters will feature the name of the directors to get audiences attention for example, Star Wars the Force Awakens will feature Director J.J Abrams in order to help promote the film. In this case, it is Ben Drew who is the director and is being portrayed as his own promotion for the film.
Ill Manors Brand:
First of all, the use of having Ben Drew's stage name; Plan B be the first text that consumers will see is source of branding in itself. Plan B has come across this text as a brand as he has established his brand identity through the music he makes. The use of having Plan B's name being featured in this poster acts as a form of USP as fans of his music are likely to watch a film of his. Furthermore, the style and font of the text for the name of the film 'Ill Manors' remains the same through all content released in its name which suggests that the film is a brand itself as a result of this.
Synergy:
The use of synergy runs through this poster significantly. The use of having music artist Plan B's name (instead of his actual name Ben Drew) is a form of synergy as they are trying to promote the film using the directors most famous name as well as attract an audience that are primarily focused in the music platform. Having Ben Drew's stage name as the directors name in this poster is a way to cross promote the director as both a music artist but as a director.
Conventions:
1) Title of the film is in its traditional and most well known spot in a poster; centralised.
2) Main characters that the film features. This was not seen in the previous poster as we saw the 'main' protagonist in the poster (by main I mean the character that the story revolves around), however we see the other characters that are present in the film whom which the story revolves around with as well.
3) There seems to be a hint of where the location for this film is set in. The use of having the word 'Manors' printed on the road/street suggests that the film is mainly focused in urban life and city as well as on the streets. The clothing (mes-en-scene) also support this as they are wearing outdoor clothing.
4) A key and important prop visible from this poster is the use of cigarettes used by all the characters seen in this poster. This prop is very significant as it sets the tone of what the theme of this film is focused on as well as an insight in to the type of characters these are.
5) The colour pallet seen in this poster is largely of red as the background is of red colour. However, it is mixed with the colour of grey. These contrast of colours don't go well which can suggest that the characters don't fit in with their society as they have been shadowed out. The use of having the colour grey portrays these characters are insignificant in the eyes of the society (in which the film is based off of).
6) Finally, the use of a release date at the bottom of the poster. It is placed in the most common spot of where a release date is normally seen, but also this convention is key when promoting a film as the consumer wants to know this valuable piece of information.
Ill Manors Brand:
The use of having the main protagonist always at the centre (all though there is many other character seen on this poster) acts as a way to promote the film. This is because the actor Riz Ahmed (play Aaron) is not a well known actor (up until the release of this film) and has made a few appearences in some of the biggest and well known arthouse films. People who are familiar with his acting career will instantly recognise him and it is him that acts as a promotion in itself.
Synergy:
The use of having Ben Drew's name appear towards the bottom of the poster (being the last piece of text that consumers will read) will act as a way to cross promote both the film and the director. Those who are familiar with Ben Drew aka Plan B's music career will see this poster knowing it will be a film of their interest as their favourite music artist had made this film. And it is Ben Drew himself that acts as the synergy to cross promote the film through his music fame.
6) The colour pallet in the poster is of dark nature feel. It gives of the tone of the film and the feel to the audience of what type of film is this going to be. The colour gives off this abandoned urban city lifestyle feel to it.
7) Finally, the name of the director is present (at the top of the main text). This is a traditional convention as almost all film posters will feature the name of the directors to get audiences attention for example, Star Wars the Force Awakens will feature Director J.J Abrams in order to help promote the film. In this case, it is Ben Drew who is the director and is being portrayed as his own promotion for the film.
Ill Manors Brand:
First of all, the use of having Ben Drew's stage name; Plan B be the first text that consumers will see is source of branding in itself. Plan B has come across this text as a brand as he has established his brand identity through the music he makes. The use of having Plan B's name being featured in this poster acts as a form of USP as fans of his music are likely to watch a film of his. Furthermore, the style and font of the text for the name of the film 'Ill Manors' remains the same through all content released in its name which suggests that the film is a brand itself as a result of this.
Synergy:
The use of synergy runs through this poster significantly. The use of having music artist Plan B's name (instead of his actual name Ben Drew) is a form of synergy as they are trying to promote the film using the directors most famous name as well as attract an audience that are primarily focused in the music platform. Having Ben Drew's stage name as the directors name in this poster is a way to cross promote the director as both a music artist but as a director.
Conventions:
1) Title of the film is in its traditional and most well known spot in a poster; centralised.
2) Main characters that the film features. This was not seen in the previous poster as we saw the 'main' protagonist in the poster (by main I mean the character that the story revolves around), however we see the other characters that are present in the film whom which the story revolves around with as well.
3) There seems to be a hint of where the location for this film is set in. The use of having the word 'Manors' printed on the road/street suggests that the film is mainly focused in urban life and city as well as on the streets. The clothing (mes-en-scene) also support this as they are wearing outdoor clothing.
4) A key and important prop visible from this poster is the use of cigarettes used by all the characters seen in this poster. This prop is very significant as it sets the tone of what the theme of this film is focused on as well as an insight in to the type of characters these are.
5) The colour pallet seen in this poster is largely of red as the background is of red colour. However, it is mixed with the colour of grey. These contrast of colours don't go well which can suggest that the characters don't fit in with their society as they have been shadowed out. The use of having the colour grey portrays these characters are insignificant in the eyes of the society (in which the film is based off of).
6) Finally, the use of a release date at the bottom of the poster. It is placed in the most common spot of where a release date is normally seen, but also this convention is key when promoting a film as the consumer wants to know this valuable piece of information.
Ill Manors Brand:
The use of having the main protagonist always at the centre (all though there is many other character seen on this poster) acts as a way to promote the film. This is because the actor Riz Ahmed (play Aaron) is not a well known actor (up until the release of this film) and has made a few appearences in some of the biggest and well known arthouse films. People who are familiar with his acting career will instantly recognise him and it is him that acts as a promotion in itself.
Synergy:
The use of having Ben Drew's name appear towards the bottom of the poster (being the last piece of text that consumers will read) will act as a way to cross promote both the film and the director. Those who are familiar with Ben Drew aka Plan B's music career will see this poster knowing it will be a film of their interest as their favourite music artist had made this film. And it is Ben Drew himself that acts as the synergy to cross promote the film through his music fame.
Conventions:
1) Title of the film is seen well through this poster. It is (again) centralised in the centre of the poster where it is visible to the consumer knowing the name of the film as well as finding out what type of film it is (the name can suggest the genre etc).
2) The use of having the character Aaron present as the 'only' character in this poster is also very traditional and follows the normal way of posters.
3) The location is seen in this poster. We can see the character Aaron trying to put his weight on the estate building suggesting, support is needed as he seems to be balancing his body on them. In addition, the estates give a form of theme of what the film is going to be based on.
4) The colour is seen to be one of the most continuous conventions that run through these poster. The colour pallet changes in every poster, however the message it delivers remains the same. The colour in this poster seems to be smudged with black to make the colour seem more dark and dull. An example, is the sky in this poster. The colour yellow seems to be darker to give off this uneasy tone to the consumer.
5) Finally, there is a tag-line visible at the top of the poster. The tag-line helps to deliver the storyline of which the film is based on and gives a brief run-down about the type of film it is.
Ill Manors Brand:
The font and style of the text tat is present in this poster seems to be running through all the other media forms which shows that the name Ill Manors is branded as it appears in the same font style and position. In addition, the use of having Riz Ahmed can act as a brand image for the film Ill Manors as he is not a well known actor (when the film was being released) and therefore, people who know him will see this and will watch the film after witnessing his previous arthouse films.
Synergy:
The film is one of many media ways to promote the film on many platforms. The films will be promoted on TV through a trailer. The film will be broadcasted through Radio 1 and can be featured in magazine.
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