A Field In England
Article summary:
The article is about the different choices in which this movie (A Filed In England) had a rather different approach than compared to the famously know long chain Hollywood cinemas film release and distribution style. There is a lot of money involved in order to make a film successful both financially and visually. This film managed to skip over many financial obstacles in order to generate enough money/revenue as possible from them. This film released its product on all platforms, including DVD, theatrical release as well as TV release, which traditional Hollywood films take longer period of time to release and distribute.
1) How was A Field In England's release different from typical from mainstream releases?
The article is about the different choices in which this movie (A Filed In England) had a rather different approach than compared to the famously know long chain Hollywood cinemas film release and distribution style. There is a lot of money involved in order to make a film successful both financially and visually. This film managed to skip over many financial obstacles in order to generate enough money/revenue as possible from them. This film released its product on all platforms, including DVD, theatrical release as well as TV release, which traditional Hollywood films take longer period of time to release and distribute.
1) How was A Field In England's release different from typical from mainstream releases?
First of all, the film was released on all platforms when the theatrical release was to be released All content for the film (including the theatrical release) was to be released on the 5th July. This included the T,V, DOV and DVD/Blu-ray release. This is very different from mainstream Hollywood films as traditionally, the film will be released first via cinemas and will then move on to DVD release three months later so that the film companies can generate enough revenue from the films theatrical release. The release of this film was very different as the film was released on all film platforms all at the same time. This seems to be a risky move as their audience may not even attend to watch the film, knowing that they can watch it at home for free. However, this film is an arthouse film meaning that it targets a niche audience (typically an ABC1 audience) and therefore, the target audience for the film are rich and have money to spend which means that the film company can still generate the money needed.
2) Advantages of taking this approach?
Advantages of releasing their content on all platforms can generate a lot of revenue from the beginning of the release of the film. This is because the film was released in theatre, and this can generate a lot of revenue as this film targets a niche audience who are still going to go out and watch the film because they want to spend their money and therefore, there is no potential loss of audience. In addition, there is the release of the film on TV. The TV companies will have to pay a fee in order to license the film to be broadcasted online and this can generate revenue in which ha traditional film would be able to do as they wouldn't release a film on TV after 2 years from the films theatrical release. Furthermore, the release of the film on DVD allows people who are interested in the film to purchase a hands-on physical copy of the film which too can generate money for the film. This move can really help create a lot of money as the film will be generating money from different platforms and can result in excessive amount of revenue/profit.
In addition, this approach to releasing the film n many platforms can be an advantage because it can generate more publicity. The article has stated that the film is the first film in the UK that has released its product on all media platforms at the same time. This can be a controversial case for the public as they rarely would have ever seen something like this ever before, And therefore, can create a lot of attention for society and therefore they would be more likely to watch this film on any of the content that they chose to see why it has been generated on all platforms. As a result, this will ultimately generate money/revenue for the film companies as their approach to advertising the film was done well and fulfilled its purpose.
In addition, this approach to releasing the film n many platforms can be an advantage because it can generate more publicity. The article has stated that the film is the first film in the UK that has released its product on all media platforms at the same time. This can be a controversial case for the public as they rarely would have ever seen something like this ever before, And therefore, can create a lot of attention for society and therefore they would be more likely to watch this film on any of the content that they chose to see why it has been generated on all platforms. As a result, this will ultimately generate money/revenue for the film companies as their approach to advertising the film was done well and fulfilled its purpose.
3) Disadvantages of this approach?
Disadvantages of this approach to release a film on all platforms is that it is a prediction may not necessarily mean it will be true. This is because the film seems to not show a narrative and is limited in it he information it gives out to the audience. This can put off people from watching the film which can result in less revenue being made. People who have seen the publicity for this film would think that watching it at home is the best choice and therefore, not put any money towards the viewing. The possible revenue the company could have made has been lost as there would be a large sum of people who feel the same, that they can just watch the content from home without having to watch it in cinema and pay £15 for a ticket.
In addition, the approach would be quite contradictory as, the majority of the public would watch this film on TV. Often, a film being on TV would appear once every few months and if they are trying to attract the audience into watching the film, all of the public would 'have to watch it on the release of the film which will be a bit silly. This is because not everyone will be hyped to watch the film as they know nothing about it and therefore, although it is being shown on TV. They may not even care of the films viewing. Also, after the film is released on the day it comes out (as well as all its content) people will soon forget about it as publicity will not be at its peak than it previously was.
4) Target audience in which this film is targeting. Possible demographics and psychographics.
Firstly, one convention that this film has that shows the type of audience it may refer/target is the colour. The style and tone of the film is very dark and grey. However, the colour pallet on this film is very monochrome (black and white). People in today's society may just say that 'because it is black and white it is ultimately targeting the older audience'. Although this may be true, it does seem to be true for this film (by the looks of it).
In addition, the story of the film is a big and major reveal of the type of audience it is going to attract. The story is set in the 18th century of England and it gives off this old style through out both the trailer and the films print promotion. This form of story telling and appearance would usually attract an older age group or even educated as they would understand the historical content in which the film was based on etc. Furthermore, the story can connect with those who watch it (which is what films generally try to do) and this film doesn't seem to attract a younger demographic. It seems to attract the older age group (age 40-75).
Finally, another thing that can reveal the type of audience this film can be attracting is the upper class as well as some of the middle class. This is because the way in which the film was published (being on all platforms) was a way to generate revenue from their audience. Even though I have stated in my previous paragraphs that the majority of the public wouldn't go to the cinema to watch it, there are still some who might. This is the upper-class. The upper class are those who have money. They would like to watch a film in luxury and would rather spend their money rather than being at home. Even if the film is on all platforms, this demographic would still go out to the cinema to watch this film as they have money to spend.
In addition, the story of the film is a big and major reveal of the type of audience it is going to attract. The story is set in the 18th century of England and it gives off this old style through out both the trailer and the films print promotion. This form of story telling and appearance would usually attract an older age group or even educated as they would understand the historical content in which the film was based on etc. Furthermore, the story can connect with those who watch it (which is what films generally try to do) and this film doesn't seem to attract a younger demographic. It seems to attract the older age group (age 40-75).
Finally, another thing that can reveal the type of audience this film can be attracting is the upper class as well as some of the middle class. This is because the way in which the film was published (being on all platforms) was a way to generate revenue from their audience. Even though I have stated in my previous paragraphs that the majority of the public wouldn't go to the cinema to watch it, there are still some who might. This is the upper-class. The upper class are those who have money. They would like to watch a film in luxury and would rather spend their money rather than being at home. Even if the film is on all platforms, this demographic would still go out to the cinema to watch this film as they have money to spend.
5) Opinion on the release of a film on all platforms in the future?
In my opinion, I think that this seems to be a risky move for big name film companies to do. This is because the advantage and disadvantages are equal and are only predicated and the outcome of it can be extremely different and unhealthy for the film companies. Now days, by delivering the content on the other platforms on separate dates seems to generate a lot of money. And if they were to release them on all platforms, they may face a huge loss as anticipation for the film would decrease.
The use of having films in the cinema is to make the film more special. This is because the ideology behind purchasing a ticket (to watch a Blockbuster) is to feel that the film is a one time moments and they you should enjoy it as you are only going to watch it a few times (providing the money is there). This makes people make the film feel special as they have spent £10 on a ticket in order to watch the film. By losing this platform's importance (through delivering the content on all platforms) loses the films importance and significance in the consumers mind as they would treat a free media source with as much respect as to one they have purchased. This ideological thinking does seem to fade away, however the importance of the film is lost.
Finally, there doesn't seem to be a good choice in releasing content out on all platforms as there will only be revenue for a short space of time. This is because the film 'A Field In England' would probably got a lot of revenue because it launched on all platforms. As a result, they would be receiving revenue from all aspects of the platforms. However, the revenue being generated would eventually stop as there would be no consumers wanting to watch the content again as they have already have watched it. Even the upper class people, would stop watching it after a certain number of viewings. By having a gap between each platform, still allows anticipation to be around as, those who were unable to watch the film in cinema would wait for the DVD release instead rather than watching it at home and not bother with watching the DVD version as they may not even like the film being displayed. Overall, I think that the release of all content is not a good idea than initially planned as it is a risk and companies tend not to take the risk as there may be a high chance of loss which is un-healthy to film companies.
In my opinion, I think that this seems to be a risky move for big name film companies to do. This is because the advantage and disadvantages are equal and are only predicated and the outcome of it can be extremely different and unhealthy for the film companies. Now days, by delivering the content on the other platforms on separate dates seems to generate a lot of money. And if they were to release them on all platforms, they may face a huge loss as anticipation for the film would decrease.
The use of having films in the cinema is to make the film more special. This is because the ideology behind purchasing a ticket (to watch a Blockbuster) is to feel that the film is a one time moments and they you should enjoy it as you are only going to watch it a few times (providing the money is there). This makes people make the film feel special as they have spent £10 on a ticket in order to watch the film. By losing this platform's importance (through delivering the content on all platforms) loses the films importance and significance in the consumers mind as they would treat a free media source with as much respect as to one they have purchased. This ideological thinking does seem to fade away, however the importance of the film is lost.
Finally, there doesn't seem to be a good choice in releasing content out on all platforms as there will only be revenue for a short space of time. This is because the film 'A Field In England' would probably got a lot of revenue because it launched on all platforms. As a result, they would be receiving revenue from all aspects of the platforms. However, the revenue being generated would eventually stop as there would be no consumers wanting to watch the content again as they have already have watched it. Even the upper class people, would stop watching it after a certain number of viewings. By having a gap between each platform, still allows anticipation to be around as, those who were unable to watch the film in cinema would wait for the DVD release instead rather than watching it at home and not bother with watching the DVD version as they may not even like the film being displayed. Overall, I think that the release of all content is not a good idea than initially planned as it is a risk and companies tend not to take the risk as there may be a high chance of loss which is un-healthy to film companies.
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