Ill Manors: Print Platform

Print Platform

Men's Health-

1) Target Audience (demographics/psychographics)

The possible target audience for this interview (form the Men's Health Magazine) would be male dominated. This is because the title of the magazine states the gender that the magazine is trying to target, in this case it is men. This shows that the audience that this magazine is largely male dominated and has a few, if not, no female audience as a result of this. The age on the other hand seems to be aimed towards an older age demographic- 20-35. This is because these age groups are people who are more concerned about their weight and therefore wouldn't appeal to a younger audience due to this. However, the magazine which features the artist known as Plan B (Ben Drew) can target a young audience but still, the interview consist of weight loss which is highly likely not to attract his current fan-base as this is not of their interest.

2) Audience Pleasures

The article does do more than just entertain. Although, this interview focuses more on Plan B's hard work into changing the form of his body to fit a certain role for an upcoming movie, he still talks about his new film- Ill Manors. This acts as another form of entertainment as people who come across this information can find it entertaining. Having two forms of topics in one page can act more that just informative data, but also entertainment. The factor of having a direct interview with Ben Drew about the film Ill Manors really helps to sift the topic and entertain whoever is interested in Ben Drew/Plan B's life. 

3) Use of Narrative

The flow of the topic of losing weight is expressed throughout the questions asked. He talks about his progression from being overweight to slowly turning slimmer. He talks about the challenges and advantages of deciding to change his weight. In each interview, he talks about the disadvantages with his life before he needed to change. This narrative was present during the many interviews he did regarding MH interview.

4) The use of Synergy

The first answer that Plan B talked about was the seriousness of the riots and societies ignorance towards them. They seemed to ignore why the happen and not question the media point of view and just accept them. He is cross promoting his film- Ill Manors as this magazine focuses primarily on men's health and he is talking about another product of his; Ill Manors. 

NME Magazine-

1) Target Audience (demographics/psychographics)

This interview seems to target a different audience than compared to the men's heath magazine. This magazine focuses primarily of teenage topics which clearly targets this demographic. This article focuses primarily about Plan B's intentions of creating his latest song; Ill Manors as well as his film. But, this article seems to focus more on the music side of things when regarding Plan B's interview. This topic in which NME has touched on can attract a young audience as they are more likely to listen to hip-hop and rap related music which is what this article focuses on.

2) Audience Pleasures

This article offers more than jut talk about music. It also talks about Plan B's intentions for making his film and song- The London Riots. This topic is seen to be more than just entertainment but also information. People who read this section are not only getting entertainment but also knowledge of such event and the political views behind Plan B.

3) Use of Narrative

The topic of the riots flow through each answer that Plan B gives. He touches on the link with his content with the riots event and his perception of the governments faults. In addition, the interview talks about the film. He talks about the link of each song and how is is portrayed in the film- they link with each characters story and concludes towards the end.

4) The use of Synergy

This article contains synergy between the music and film platform. This interview primarily focuses on the music content that Plan B has made, but also links with the film that he has made. It talks about the film and its link with the music as they both have the same name. This is a form of synergy as Plan B is focusing on both platforms.

Guardian Interview-

1) Target Audience (demographics/psychographics)

This article seems to target a more educated audience due to the level of sophisticated language used in this article which shows the type of audience they are trying to attract. This article, unlike the other articles,focuses on the political view that Plan B is trying to get across through his film (not his music). These types of topics involving politics and societies perception doesn't attract a large younger audience to view this article. This article seems to drift away from the music source and focus on Ben Drew's intentions for the making of his film- Ill Manors.

2) Audience Pleasures

This article in some ways acts a form of review for the film. It contains little anecdotes of a person's perception of the film and their like and dislikes. This isn't always a form of entertainment but also informative text. People who read this section can really come to grips with what the film is about and the type of people this film will attract.

3) Use of Narrative

This article makes a great narrative. The focus on Plan B's life when he was a child is done very well to express the person Ben Drew today. The article then decides to focus on Plan B's life when he was a child until his turning point (where he realised he wanted to change). This use of narrative really draws in audience into reading more of his back story. It gives the answers to the questions that the public are asking such as, "Why do you support these kids?". His back story truly answers that question and many more that focus on his support for the youth.

4) The use of Synergy

There is an equal use of synergy seen throughout this article. The first section of this article is based mostly of Plan B as a director and his film Ill Manors. This section of the article shows the political stand point behind Ben Drew's film and the perception of other people on the same topic. However, the second part of this article focuses on Plan B and his rise to becoming an artist in the music industry. This article creates the form of synergy between the music as well as the film itself however, it splits both sections equally.

GQ Magazine-

1) Target Audience (demographics/psychographics)

The target audience seems to attract a more right wing audience (those in favour of a Conservative government) as this news article supports David Cameron and would do anything to defend his place as a prime minister due to its position. Therefore, the audience that this news paper is going to attracts in those who are well educated as well as support a right wing party. The reason for this is because, you cannot vote until the age of 18 and at this age most youngsters are educated and have a better understanding of the world around them.

2) Audience Pleasures

There is no other form of entertainment that this article delivers. This article seems to rant on about how 'terrible' the film was as it disagrees with its ideological view points on the government (at the time). However, it can inform readers of the genre and theme that the film delivers as the article touches upon what the film is about and what source of plot-points it contains.

3) Use of Narrative

The main use of narrative seen in this article is ranting on about the films poor connection with the audience. The article is more of a rant about how Ben Drew made a 'terrible' film. It seems to use a fair amount of slang words which contributes to the narrative form that this article is creating.The narrative in itself acts like a form of entertainment to someone who understands the context of the film (with he use of slang language).

4) The use of Synergy

This article doesn't contain any synergy. It only focuses on the film and doesn't touch on the music aspect or the posters. However, this article does have images from the film itself such as, the image of Aaron in the bathroom with the gun in his hand. This can act as synergy with the print side of the film, however isn't focused much on.