Plan B interviews with different audiences

Plan B's Interviews

DVD Extras (interview for Ill Manors behind the scenes):

1) Plan B's intention-

Plan B said in 'behind the scenes (of Ill Manors)' that he wanted to show society of the real life of a youngster growing up in the streets on London. He believed that London's portrayal in the media is largely positive and consists a lot of wealth and Plan B wants to counter this representation and to portray it in a more realistic way (for what it actually is). The youth was being seen in a certain way and he wanted to show the reasons why they do through the film. 

2) Production process-

He wanted to be specific in the actors that he chose because he wanted them to actually come from the background that the film is set in, to portray the real life. The film was on low budget and was very difficult to get hold of money in order to benefit the films progression. The film ended up being on a tight budget of £80,000 which was extremely low. By the time Plan B was looking for film distributors to help finance the film, it was already to late by the time doors opened up to him. This was because he wanted the film to be published quickly and the film was already nearly done and so Plan B stuck with Microwave production for the creation of Ill Manors.

3) Possible target audience-

The target audience was initially meant to attract the youth as the film is based mainly around them. However, the actors said that this was not the case. They wanted the film to attract and older audience so that the representation of the youth is spread across a wide range of demographic. It was the adults that represents the youth in such as way and it is this audience that Plan B was aiming to attract to counter their thoughts and ideologies. 

4) Achievements:

Plan B himself believes that the film is a success as it speaks for al of the youth who are being abused by society and this film acts as a voice to get the point across to the press and the media. The film has changed societies ideologies towards the youth and this was the main purpose of the film.

Broadcast/online- Interview with Plan B (on SBTV):

1) What is SBTV-

SBTV is a YouTube channel which focuses on music and brings many grime and rap artists to the spotlight. SBTV is owned by Jamal Edwards and it's purpose is to deliver new and fresh tracks from hit music artists as well as deliver new ones to the audience. 

2) Audience appeal-

SBTV is primarily targeted towards a younger audience. The type of music produced is mostly grime and rap music which only attracts a certain age demographic. These types of music determines the target audience which is mostly ages 13-25. There is specific accents that the youth have which is portrayed through the music as well as certain language that only the youth would understand.   

3) Plan B's representation-

Plan B is represented as a hard worker as he is seen to be ranting on about how long the production process is and how he rarely gets sleep. He shows a pre-view of the beginning sequence of the film Ill Manors. He is represented as the boss as he says in the interview, that he makes the orders and he makes his own deadline for things to be published as well as rehearsal dates.

Television- Plan B's interview on the Jonathan Ross show:

1) History of Jonathan Ross show-

The Jonathan Ross Show was first aired on TV  on ITV in the year 2011 and airs on Saturday evenings. Jonathan Ross Show has been on many TV channels such as, ITV BBC One, ABC1 (Australia) , TV One (New Zealand) and SVT1 (Sweden). There has been many controversies over the years with Jonathan Ross, one of which was the leakage of his fees. There was a leek in the amount of money that Jonathan Ross receives per show (which was £10,000) and he denied this fact but has claimed that the figures where 'exaggerated'. Another controversy that hit the media was when Ross and Brand both made a prank call to Andrew Sachs and begun talking about his family members. Both Russel and Jonathan were suspended from BBC and the BBC received a £150,000 fee by Ofcom.

2) Target audience for this interview-

This interview with Ben Drew (aka Plan B) is seen to attract a wide audience. This interview is about Plan B's intentions for the youth in the future and his struggle to helping the youth. This subject that Plan B is talking about can grip many people including the adults. He talks about the manipulation of the media and how it conveys a message that the consumer must take into consideration. In this case, it is the perception of the youth that has been handled poorly. Overall, due to all these factors being present during the interview, I think that the interview is targeted to the ages of 16 to 40 age demographic. The ages up to 40 is the ages of parents and they will come into contact with the media in many ways.

3) Audience appeal for the programme-

The target audience for this interview would mainly be the older age group. Jonathan Ross Show often talks about many things but also things that are age restricted. As a result of this, some information that is said during the talks aren't suitable for a young demographic (12 and below). The Jonathan Ross Show talks about life matters as well as personal things which can be uncomfortable for young audiences. This is evident in the current Plan B interview, when Plan B himself puts up two fingers at Jonathan. In reality people wouldn't care as it is part of the comedy, however it can be seen as 'too rude' for kids to watch as they may imitate what is happening in the talk show.

4) Plan B's representation-

Plan B is represented as a father figure in this talk show. He is seen to be applauded for expressing his feelings and emotions towards the mistreatment of the youth (which indicates that people do agree with his point). He is seen to be caring about these young children and believes that the reality of the youth is not clear to everyone and needs to be. He talks about how he went to talk to politicians in regards to this matter which heightens his representation of a caring figure to the youth.

Radio interview:

1) Popularity of BBC 1 radio-

BBC 1 was extremely popular during the years 1970. The audience for this radio station peaked during this time period. However, today the radio station receives a fair amount of audience but only a fraction. Stations such as Kiss 100 are Capital FM are the core radio stations which receive most of the public interest. In addition, BBC Radio 1Xtra is one of the most dominant radio stations within the BBC radio category as it appeals to a similar audience as SBTV as they both do similar things. 

2) Target audience for BBC 1-

The target audience for BBC 1 radio is the 15-29 age demographic. The music that BBC 1 radio submit on air is mainly attracted towards this demographic. They usually put on hip-hop (for the younger age group) and indie and classic music (for the adults).

3) Plan B promotion for Ill Manors-

Plan B talks about his struggle when filming Ill Manors and talks about the difficulties with financial problems that Ill Manors faced. He has spent many ours working on the film as well as producing a soundtrack for the film which had to be done by a deadline. He goes on to talk about his future as a director which promotes his goals for the future to his fans.

4) Representation of Plan B-

Plan B is represented as a hard working figure during this interview. He talks about the challenges he faced wile created Ill Manors as well as the amount of work (and hours) he had to put in. He even sounded like he was tired to talk. He was (before the interview) spending hours on a track for the film Ill Manors. This clearly shows how hard working Plan B is towards his goals as well as to film in general.