Audience: Psychographics

Powerpoint Link (Embedded Link):

https://docs.google.com/presentation/d/1snf5eTNiedn1PkPSt6fUIUeP_CIUUqC-0oMMq2AxXu0/pub?start=false&loop=false&delayms=3000

Cool Brands Research

5 Cool Brands

1) Apple

One reason why I like Apple is because of the highly innovative products they produce. Frequently, they change their product according to what the customer/audience wants best and take that advice on board which is what makes it seem like a 'cool' business. Moreover, their products are currently dominating the electronic markets (mostly) such as the phone sector as well as computer sector.  Apple is a company that wants to be seen as luxurious and as experts in their field. According to the 13 lines of appeal Apple best fits in to, happy families, luxurious lifestyle, successful careers, experts and self importance. Why is Apple cool? Apple is seen to be cool because of the hi-tech products they create. An example, is the mac which is a highly advanced computer which contains specs that ordinary computer don't have which makes Apple's products more popular as well as useful than compared to other products. 

2) Nike

One reason why I like Nike is because of the unique clothing and products they sell compared to other brands. Nike specialise in the clothing and shoes industry where they produce highly aesthetically pleasing products which attract many customers. Nike sees them-selves to be elite people in their own field and be different from other businesses. According to 13 lines of appeal Nike fits in to the following, happy families, elite people, successful careers, glamorous and self importance. Nike is one of the coolest brands as the clothes they produce are highly fashionable and their popularity and dominance in the clothing industry makes their appearance look great.

3) Aston Martin

One reason why I like Aston Martin is because of the shear quality of the vehicles (mostly cars) they create as they look very prestigious and of high quality. Moreover, the company produces amazing vehicles all with amazing looks and the company produces very different style of cars which makes it very attractive to customers. Aston Martin are seen to be luxurious and of self importance. According to 10 lines of appeal Aston Martin fits into happy families, rich/luxurious lifestyle, elite people, successful careers and self-importance and pride. Aston Martin is one of the coolest brands because of the effort and dedication that has been put in to each of their vehicles and the big improvements they make to their products.  

4) Instagram

One reason why I like Instagram is because of the high number of friends and people are on it. This makes it much easier to find your friends and is very different/unique from other social media services. Moreover, the app isn't hard to use and is very easy to the customers interface. Instagram see's them-self to be more with happy families and self importance. According to the 13 lines of appeal Instagram would fit into the following, happy families, elite people and self importance. Instagram is one of the coolest brands because of the high number of users that the social media has which shows how many people agree to being a part of Instagram's population. 

5) Sony

One reason why I like Sony is because of how different it makes it self from its competitors and of the wide range of products it produces. This shows how the business wants to interact with its customers through the range of products it produces and sells. Moreover, Sony is of high quality for a low price which makes it's products great value for money. Sony is seen to be of self importance and successful careers. According to the 13 lines of appeal Sony fits in to the following, happy families, successful careers and elite people/experts. Sony is a cool brand because of how it differentiates itself from competitors by producing better products and by achieving a good value for money on its products which make more customers purchase their products. 

Narrative Task

1) Film Clip: Man of Steel

Barthes Narrative Theory: 

Enigma Code- Why did the villain (General Zod) try to destroy Earth and what will he gain from doing this?

Action Code- The action of General Zod taking off his armour suggests that he wants to fight Superman by showing his true strength without any armoured protection (show his dominance). Moreover, the action of General Zod flying upwards shows to the audience that he is challenging Superman's authority by flying above his which suggests to the audience that he wants to be seen as very powerful.

Todorov Narrative Theory:

Clip/Scene begins at a disequilibrium as the dilemma is already present at the beginning of the clip which reveals that the scene didn't start with an equilibrium. However, towards the ending of the clip, Superman defeats General Zod and a new equilibrium is set in. This restores the balance in tension as well as in the story.  

Propp- Character Theory:

The Viallian - General Zod

The Princess - The Family

Hero - Superman (Protagonist) 

2) T.V Clip: The Flash

Barthes Narrative Theory:

Enigma Code- Why did the man in yellow kill Barry Allen's mother. 

Who's going to win?

Action Code- No action code present during this clip

Todorov Narrative Theory:

The scene beings at an equilibrium as the beginning of the clip seemed to be a normal day in the eyes of the protagonist (Barry/Flash) and the storyline seems normal. A few seconds into the clip Barry seeing the man in yellow triggers the disequilibrium as the villain has appeared and has altered the story line and has created a problem. There is no new equilibrium as the hero hasn't defeated the villain and the therefore the disequilibrium has not finished. 

Propp- Character Theory:

The Villain- The Man in Yellow/Reverse Flash

The Dispatcher- Barry Allen

The Hero- The Flash

3) Film Clip: Transformers (1)

Barthes Narrative Theory:

Enigma Code- Why is Megatron trying to destroy Earth? 

Will Megatron be defeated?

Action Code- When Megatron releases his lasher, it signifies that he is about to attack Sam in attempt to get the Allspark. The action of Megatron jumping down the building suggests to the audience that he wants to fight Optimus Prime and want's to create a problem. Moreover, when the army soldier places a laser at Blackout (helicopter Transfomrer)  it suggests that they are going to fire a weapon at it and when Blackout sees the laser is signifies that he is about fire his weapon and attack. Finally, when Sam stands up and ignored Optimus's request it suggests he is trying to kill Megatron using the Allspark (Cube).

Todorov Narrative Theory:

The scene begins with no equilibrium and and begins with a disequilibrium as we witness/see the villain trying to kill the protagonist. Further on, in the scene there is the new equilibrium set in place when the protagonist kills/deals with the villain which restores harmony and the storyline is settled again. 

 Propp- Character Theory:

The Villain- Megatron

The Doner- Optimus Prime

The Helper- Optimus Prime

The Princess- The Earth and Sam

The Dispatcher- The Autobots

The Hero- Optimus Prime and Sam

Institution: Brand Values

Brand Values

1) Adidas is a multi-national corporation in which is dedicated to producing a variety of products ranging from clothing to trainers.  Adidas comes up as 'self importance and pride' as well as 'successful people' according to the 13 lines of appeal. This is primarily because of the products it produces as well as its dedication towards its customers. It fits into self importance because Adidas is seen to be very dominant in the clothing and shoe industry and try to maintain this through its competitive advantages against rival. It also fits into successful people because the staff working at Adidas are hard working and are dedicated in making better customer relations. 

2) Adidas is quality brand with a unique strive for aiming high.

3) Dedication

1) Sony is a multi-national corporation in which invests in electronics (mostly) and is set on changing technology through the innovative products it produces such as the 'PS4'. Based on the 13 lines of appeal I think that Sony fits in with many such as, Happy families, Successful Careers, Elite people/experts and self importance & pride. In that happy families meets Sony's line of appeal because a majority of its products are aimed at bringing families together such as T.V and gaming. I think that successful careers meet Sony's line of appeal because the company is based on unique ideas which is what successful people have. In addition, elite people match with Sony because it takes people who are very knowledgeable about technology to run the business. Finally, I think that self importance is another part of Sony's line of appeal as Sony wants to be presented as unique and wants to stand out from competitors.

2) Sony is very much driven to create better products for its consumers.

3) Innovative

1) Louis Vuitton also known as L.V is a well-known designer brand, known for its iconic belts as well as cloths and accessories. This company seems to match a few of the 13 lines of appeal such as 'Rich luxurious lifestyle', 'Self importance and pride'. The reason why it fits in with Rich luxurious lifestyle because the products that L.V sell are seen to be quite expensive which would possibly attract a higher class audience and this makes the business luxurious due to the price of its products. The reason why I think that self importance fits with L.V because it brands its product at a specific market segment which shows that this company wants to be seen as based for higher class people.

2) L.V wants to deliver a unique type of approach to its audience and target at them specifically.

3) Luxurious

1) Coca-Cola is the most successful business out there in the world, gaining billion dollar figures each year as its average income. According to the 13 lines of appeal, there are a few that Coca-Cola may just fit into for example, 'Happy families', 'Romance and love' and 'Self importance and pride'. The reason why Coca-Cola is a line of appeal to families is because most of their adverts and the message they give out to audiences is to enjoy your-self with the people you love which also correlates well with romance. Secondly, the reason why romance is a line of appeal for Coca-Cola is because one of their tag lines is... 'Share a Coke with Friends' or the one you love which gives out an atmosphere of love and romance. Finally, Coca-Cola is part of self importance because they want to share the spirit with everyone and deliver their products to many stores in order to do that.

2) Coca-Cola is a business that is determined to bring families together and to have a good time

3) Joyful

1) Audi is one of the most popular car brands to date and is in the top 10 most driven cars on the roads. The company Audi produces mostly vehicles ranging from sports cars to family cars. According to the 13 line of appeal, Audi fits into a few selections for example, 'Happy families', 'Elite people', 'Rich/Luxurious lifestyle' and 'Successful careers'. Firstly, I chose happy families as one of the appeals to represent Audi because Audi does produce vehicles that are aimed (mainly) at families and show multiple images and adverts showing this. Secondly, elite people fit Audi as a line of appeal because it is a manufacturing company which produces cars and needs intelligent people to control the productivity. Moreover, a rich and luxurious lifestyle fits Audi as some models of there vehicles such as the Audi R8 is seen to only aim at higher class people. This is an example that some of Audi's products can be aimed at certain people. Finally, successful careers is another line of appeal as Audi is a successful business and would have successful employees working there.  

2) Audi is a business that creates cars aimed to improve driving experience for all consumers

3) Determined

BBC 3- T.V Show profile

T.V Show- Russell Howard's Good News

Russell Howard is presenting his all new T.V series known as... " Russell Howard's Good News". This is a British comedy and topical news show. This show is hosted by non-other than Russell Howard himself where he offers commentary over weekly based news but, included guest appearances of famous celebrities as well as those who have been featured in the media recently. This show has been made by an independent production company called "Avalon Television' and is produced by Mark Iddon and many more. This show also is broadcasted on "Comedy Central" and "Dave". Howard often uses sketches, clips taken from the internet or stand-ups, to derive comedy from the story being told to the audience. These stories have been categorised in to many genres such as-
 

• Big News (begins regular show, following the early series)
• Sports
• Celebrity
• Society
• Crime and Punishment
• Politics (UK, World, and Weird)
• Art and Culture
• Animals and more

BBC 3's Profile:

BBC is seen to appeal to a young age group meaning that their core target audience would be teenagers. I think that their content will attract the ages from 16-45 year-olds as some content viewed on this channel can appeal to an older audience. Due to the channel appealing to mostly a younger age group it is therefore low-brow. Not only this but, the channel airs from 7pm onwards which is pre-watershed hours but, shows don't immediately come on, first it is a quick 60 second news feed then a show will air. The reason why BBC 3 airs on such late hours could be because the shows (such as Family Guy) are seen to appeal to an older age group therefore, children wouldn't be able to view this content. However, most of this channels content that it airs to the viewers are mainly aimed or are related to the youth culture. Content such as news or advertisements are not related to adult content but, are used to attract the youth which therefore, clarifies that BBC 3's main audience is the late teens as a majority of its content are used to aim at them.