Media Institution and feedback

Institution Post

1) Sony:

History-

Is a multi-national corporation which produces a range of products and services in electronics. It was founded during WW2 by a man called Ibuka and was first called Tokyo Tsushin Kogyo whic began with 8 employees.

Influence-

They wanted to revolutionise the electronic market and so they created Type-G which was known as Japan's first tape recorder. Over the years Sony began to expand its business, relating with other types of electronics such as gaming and music as well as motion picture.

Synergy-

• Sony Pictures
• Sony Computer Entertainment 
• Sony Music Entertainment 
• Sony Mobile Communications
• Sony T.V
• Sony channel

2) Vivendi:

History-

This is a French multinational mass media company. It owns Francs T.V channel and the Canal+ Group. In 1998 Compagnie Générale des Eaux changed its name to Vivendi and sold off its construction division (which was its main source of interest). 

Influence-

Vivendi wanted to expand to telecommunications and mass media after Guy Dejouany succeeded with this approach. The company merged and joined forces with many small businesses to expand its external growth, to provide a better experience. An example of a merger event from Vivendi was with Pathe.

Synergy-

• Canal+ Group
• Universal Music Group
• Vivendi Village
• DailyMotion 

3) Viacom:

History-

One of Americas largest global mass media corporations to date. Viacom had announced many new changes over the recovery of the MTV controversy. One of which was the purchase of Neopets as well as, Atom Entertainment. This was a way for the business to compete against competitors and to start new. Then Viacom decided to expand its business wit popular businesses in the same division, one of which was Bollywood movie businesses.

Influence-

Its main interest was to interact with primarily with cinema and cable television. Viacom has turned into a monopoly within the media industry due to the expansion if its range in media as well as joint forces with businesses to increase its consumer relations.

Synergy-

• Paramount Pictures
• Viacom International
• Viacom 18
• BET networks
• MTV

Disney Institution Presentation

Powerpoint link: 

https://docs.google.com/presentation/d/1dkBsk6MO8xTpYBnbO-BPetNhExNSU-nZoyG238EyrZw/pub?start=false&loop=false&delayms=3000

Teacher feedback:

* Great use of institutions history before the present days version of the institution.
* Well used information to back up points seen on board
* Nicely done starter- visual images and class interaction

* Should go in to detail of the current actions of Disney today
* Text colour was off and didn't look appealing
* Add more information about the institutions synergy

My feedback:

WWW:

* Got the class interacted well with the starter activity and was engaged with it
* Knowledge of the institution came out brilliantly
* A lot of information was presented with the use of very few words (20 words maximum per slide)

EBI:

* Add extra (additional information) about the institution on the starter sheet (for classes better understanding)
* Use more information about the institution today (or in the past few years etc)
* Add more visual images on the powerpoint (make use of the space available on the slides

Class presentations

The Gaurdian presentation- I learned that the Guardian news paper focuses on different type of news as well as being one of the fist news paper companies to launch online.

Twitter - I learned that only 4% of twitter tweets are about the news as well as, being founded in 2006.

BBC - The BBC was published/went live in 1922 and the T.V section of the company was the most consumed by viewers and that it is payed for via T.V license.

News Corporation - Partnered with  20th Century Fox and it favours the conservatives (mostly).

My own advert analysis

The Martian Advert Analysis

• Denotation: The advertisement denotes a space/sci-fi genre due to the title of the film being called "The Martian" as well as the look of the subject of the advert (wearing a space helmet). Its is a film poster due to the bottom of the advert saying "In Cinemas September"

• Connotation: The advert connotes that the film is about a man who seems to be on a mission however, has crashed landed on Mars and no source of human life. This leads to the man striving to get his message to Earth in order to deploy a new mission to save the man who is now know as The Martian.Furthermore, there is an image of a space ship/rocket on the protagonists helmet also suggesting that this is a film based around the planet Mars.

• Colour: The colour of the advert seems to blend in with the setting of the poster which is Mars. In addition, all of the advert is of the same shade of colour (deserted orange) to show the setting and mood of the film. The planets colour is mostly deserted and is of an orange colour. 

• Pose: The position of the subject is fairly straight and gives off a sign of direct mode of address towards the audience as he looks directly at the consumers. This suggests that the film can be very interactive towards the audience as well as showing sympathy towards the subject as he is isolated on a planet. Moreover, the position of the subject in the other scene (bottom image) is in a position of walking. This shows a sign of trekking the unknown planet. 

• Framing: The main attention of the advert is the subject as he is seen twice and is what the film revolves around.

• Composition: the advert seems to organised in a way that the audience should read from top of the advert and gradually make their way to the bottom of the advert. In this case, the consumer would read the tag-line then make their way through the images shown and end at the date of when the film is going to be released. This shows that the advert was designed for the consumer to take little chunks of information about the film at a time. 

• Size: The size of the advert seems to be fairly large considering it is a film advert. In more depth, the image as well as the copy are quite significant. The size of the subject is very big which signifies the characters importance in the film and that he is the main character as well as the the tag-line being fairly big and placed at the top of the advert makes it unmissable for the consumer not to see. 

• Type of shot: Firstly the type of shot for the first image (image of the character) is a close-up, to show the characters significance as well as facial expression. The second image (of the setting) is an extreme wide shot as it is designed to show the theme of the film as well as the sense of the story behind the film. Finally, the image of the space ship seems to be a wide shot as the shape of  a space ship is quite big and takes up the entire shot and a wide shot is a great way to capture the entire shape/view of the rocket.

• Setting: The film is set on another planet (Mars) as my synopsis of the film as well as the visuals of the advert show that the film is set on a different planet. The setting in this film seems to be of a deserted colour as the advert itself justifies that as well as, the setting having many rocks as dangerous surrounding as we can tell from the background of the setting.

• Lighting: The lighting fits in greatly with this advert as rays of orange fit in with bright light to give off the effect. However, judging from this poster the light seems to be focused mostly on the subjects face as he is importance but also to grab the consumers attention when looking at the advert. Moreover, the lighting on the subjects face seems to be on the right side as if the boost from the rocket is giving off the effect on the subjects face.

Media Perception

Dominant Reading: The director want's the audience to see this film as one of a kind and wants to show that it is nothing like other films due to the various images used to show the type of film this is and the difference. In addition, it wants to attract a lot of people and so they put the main characters face as the centre of attraction as well as including the characters actual name;"Matt Damon". Furthermore, this advert is showing the uniqueness of the storyline by the use of the tag-line and the impression that the advert is trying to give off. Moreover, the producer wants the consumer to feel that this is an unmissable film due to the various images shown in this advert as well as featuring a famous actor.

Opposite Reading: Some members of the audience may feel that this film is a film that is designed to take money from the public. This could be because of the huge success of Hollywood space films such as, Interstella and Gravity and people may see this film as a competitor or a film that is designed to get the same, if not, higher profit than compared to other films. Moreover, the audience may feel that that the film may be mis-leading to a younger audience. This could be because of the false science behind sci-fi films as well as, people applying that knowledge that they learn to their own life which can have a negative effect of education etc.

RBK Advert Analysis

Analysing RBK Advert

• Denotation of the advert: is that it shows an image of a famous celebrity known as 50 Cent and, on the right side of the advert has an image of some type of criminal record which could be of relation to 50 Cent himself. 

• Connotation of the advert: is that the poster connotes a violent nature. This is shown from the tone of the advert as well as the images shown. 50-cent is shown as very muscular and seems to reveal a scar on is left arm which suggests violence as well as the criminal record shows the nature of 50 cents past.

• Colour of the advert: the colour of the advert is very serious and seems dark as if its trying to give off a dangerous/rough mood. The colour of the advert is monochrome which shows that its showing a serious tone however, a more violent tone as well with the use of monochrome related colours. Moreover, the colour seems to be desaturated from its original look to get the poster looking like this. 

• The pose of the protagonist: 50-Cent seems to be posing in a tilted way and has a serious face to correlate to the tone of the poster. Moreover, the clothing that 50-Cent wears gives off the type of advert this is. He wears an army hat which is linked with violence as well as showing his muscular side to show strength and power etc.

• Framing of the advert: the main attention is 50-cent however, his position in the advert is not in the centre but on the side. Furthermore, the image of his criminal record seems to have more space on the advert than compared to 50 Cent himself. This also connotes that his past is an important part of his life and also to try to tell the audience how "cool" Reebock's products are. 

•  Composition of the advert: is designed to look like it is related to some sort of jail/prison due to the use of a criminal record as well as, no form of background in the image of 50-Cent and this can suggest that he is in a jail room which fits in with the tone of the advert. In addition, this would attract a teenage audience due to the tone being more violent and has 50-Cent as the main attraction which can attract a lot of teenagers.

• Size of the advert: the size of the advert is large all the main parts of the advert is shown fairly visibly such as the tag-line which is shown as the centre of attraction and is quite large so that the audience can consume the information and can tell what the advert is about. However, the amount of space that 50-Cent has on the advert as compared to the image of a criminal record is smaller.

• Type of shot of the protagonist: the shot type that has been used is a close up on the top-half of 50 cents body. Also the sot as been used as a direct mode of address to look directly at the audience. 

• Subject matter of advert: is 50-Cent who is a famous rap artist and has a wide range of audience who value is talent and is the subject of the advert. Moreover, RBK seems to not promote a specific product but, the entire brand as they add logo along side 50-Cent which seems to be a way to use the image of 50-Cent to help promote brand.

• Setting of the advert: seems to be in relation to crime or police as we have an image of a criminal report as well as an image of 50-Cent in a dark room which can possibly be a setting for a jail or prison room to fit in with the criminal record image as well as the tag-line which has a theme of identity showing that 50-Cent believes that his actions in the past made his future.

• Lighting of the advert: seems to be centralised on 50-Cent. The lighting seems to be focused more on 50-Cent than compared to anywhere else on the advert. The light is to show the facial expression of the subject as well as showing his significance on the advert. 

Media Perception

Dominant Reading: The producer of the advertisement intended to attract mostly the fans of 50-Cent as he has a wide audience and can attract many customers. In addition, the use of the finger prints interprets that the producer wanted Rebocks products to look unique to the audience. Moreover, the producer of the advert intended the meaning of the advert to send a message to the audience, to be proud of who they are. In addition, the use of 50-Cent shows the superiority of the Reebock advert and is meant to grab peoples attention.

Oppositional Reading: Viewers who come across this advert may find it as a source of violence or promoting a sense of violence. Most of the poster is to do with violence such as the criminal record image as well as the clothing that 50-Cent in wearing (army hat). In addition, this can give the consumers the impression that 50-Cent is a bad role model. Furthermore, people may see this advert as an exploitation of black people/citizens. 

Aarun's Media consumption

My consumption of the media

Newspapers:

•  I read the London Evening Standard however, I tend to read few times a week and not on a daily basis. 
• I often go to the London Life | Arts section as it contains many movie related content and reviews as well as the presses information about the media.
• I never read the travel section as it is not of my interest and don't find most of the content entertaining or even enjoyable to read.
• I often read film reviews or critic reviews as well as peoples opinions of the films they watch and what the synopsis  of the film is. In addition, I like to know other peoples ratings of the movies for example, I cam across a review made by David S who reviewed a highly anticipated film known as 'The Martian' which was of great interest to me.
• My dad reads the newspaper before he goes to work and after he comes back I tend to read anything that catches my eye such as movie related content in the newspaper. 
• I sometimes go and visit The BBC's news site as I believe that the information is updated fairly quickly compared to other news sites and tat the BBC often get exclusive interviews etc. 

Magazines:

• I never rarely ever purchase a magazine as I see most of the content in newspapers.
• When I do purchase a magazine I often go to the film section where there are tones of information in regards to upcoming movies and giving details about possible rumours in relation to upcoming movies.

Television:

• I spend a total of 24 hours a week on watching anything on T.V .
• I watch the news before I go to school: morning (to see the time and when to leave for school) and I watch T.V mostly during the afternoon and evenings.
• I love watching Film 4 as great movies come on during Saturdays and Sundays. However, during the school week I like watching channel 1 to ITV 2 as great shows come on as well as movies.
• I use my laptop mostly to watch movies that I have purchased on CD but also I watch my favourite T.V shows on both my laptop and tablet.

Radio:

• I only listen to the radio when I am in a car (via the car radio) as a source of entertainment. 
• I mostly listen to Kiss 100 and Capital FM as they provide up-to-date music etc.
• I often listen to the radio in the car.
• I don''t listen to the radio other than being in the car.

Cinema:

• I have seen Mission Impossible Rogue Nation and also The Avengers Age of Ultron.
• I often watch my films on my Sky Box (in the planner section) where all my recorded movies are. I watch most of the films of there as they are easily accessible to view.
• I went with my cousin and brother (often) to watch the movies in both Cinema and at home.
• I often decide what to watch but also I do check IMDB to see any films that have gotten good reviews such 'Interstellar'. 
• I always use my T.V to watch the films I want to however, I do go on my tablet if I want to catch up on my T.V shows and also, I use my laptop to watch some movies that I brought on CD.

Online:

• I access the internet for about 6 hours a day depending on the reason why I need to use it. I use it most time for work but also for YouTube videos and entertainment such as social media.
• I often use my laptop at home but, I do use the internet frequently at school when I have a free period or need to do some work during lesson.
• I often access YouTube, IMDB, Facebook (if needed) and also editing tutorials etc.
• I often use theses site to either get information that is needed for school work or for entertainment.
• I often look at tutorials or to check my e-mail.
• My primary device used for accessing the internet is my laptop however, I do use my tablet and phone for social media or by accessing apps that require internet access.
• I often use WhatsApp, Instagram, and Facebook. I use these social networking sites because a majority of my friends and family belong/use these sites and is much easier to communicate with them due to it being more accessible. 

Action Plan: I plan on engaging more with magazines and more print based media.

Introduction to A-level Media

Introduction to A-level Media

1) I want to peruse a career in the media industry in production.

2) Media is important to me because, most of my life has been involved with the media and want to develop my skills for future use.

3) I hope to learn leadership skills as well as peoples perception of the media such as posters and videos. In addition, I would like to expand my knowledge on media studies as well as knowing how to improve my content based on the feedback given. 

4) I am deeply interested in T.V however, mostly on film as I love to create my own content and learn about shots and scenes used by other directors as well as developing knowledge on film making.

5) I have made my own  opening 2 minutes of a teenage drama from Media studies when I was in year 9 as part of my assignment. In addition, I like to learn VFX in my spare time as well as creating small videos. 

- Aarun S