One
reason why the Star Wars the Force Awakens Trailer follows Perkins theory is
because Perkins theory suggests that stereotypes can be positive and sometimes
true. This is apparent in the trailer when the majority of the characters are
of white ethnic backgrounds and are seen to be more intelligent. The use of
white ethnic people supports Perkins theory as a majority of white people are
portrayed as intelligent which clearly supports Perkins theory as this
stereotype can be true. The use of white people being seen a majority in the
trailer suggests that white people are intelligent as they are the centre of
attraction throughout this trailer. Moreover, white people (seen in the
trailer) are portrayed positively as the stereotype of white people can be seen
as true.
Another
reason why the Star Wars Trailer follows Perkins theory is because the portrayal
of black people has changed over time. This is apparent in the trailer where
the black character is seen to be the protagonist (or one of the main
characters) within the film. This portrayal of people from black ethnic background
has changed as previously, black people where portrayed as ‘weaker’ than
compared to people from white ethnic backgrounds. The use of John Boyega (play’s
Finn) in the trailer really supports Perkins point of ‘change’ as his portrayal
in the film is more significant than compared to the portrayal of black people
previously.
Finally,
another reason why the Star Wars Trailer follows Perkins theory is because of
the portrayal of female characters has changed over time. This is apparent in
the trailer where the majority of screen time was of the female character. This
portrayal makes the audience suggests that she is the protagonist and is one of
the leaders within the film. This supports Perkins theory because women aren’t always
portrayed as the protagonist and are mostly portrayed as damsel in distress
than compared to be the hero. The use of the female character being portrayed as
a ‘hero’ in the trailer this shows how the portrayal of women has changed over
time and has become more acceptable by viewers.
Theory 2: Levi-Strauss
One reason why the Star Wars Trailer follows Levi-Strauss theory because his theory suggests that
some stereotypes can create a dominant or an alternative representation. This is
apparent in the trailer when males are presented as superior as they have
weapons and are part of an army. This is a dominant representation of men as
men are presented as masculine and protective and also patriotic. Moreover, the
male characters carry weaponry as well as artillery which support the
presentation of men in the army. The use of men handling guns supports Levi-Strauss theory
as it is a dominant representation of men as they are seen as both patriotic
(of their country/race) and protective/superior.
Another
reason why the Star Wars Trailer follows Levi-Strauss theory is because
there is an alternative representation in this trailer. This is apparent in the
trailer where the female character is portrayed as the protagonist in the
trailer. This is an alternative representation of females as females are seen
to be weaker than men and often are portrayed as damsel in distress, however in
this clip the female character is portrayed as the saviour. The use of the
female character being seen more than once in this trailer shows her significance
in the actual film and often females aren’t as significant in film before. Moreover,
the female character has taken the role of a male character as the majority of
the actions that the female character is doing in this trailer is what the ‘viewers’
expect a man to be doing such as wielding a weapon.
Finally,
another reason why the Star Wars Trailer follows Levi-Strauss theory is
because there is an alternative representation of black people. This is
apparent in the trailer as there is a black person who is portrayed as a second
protagonist as he has equal amount of screen time (in the trailer) as the female
character. This is an alternative representation because black people are often
not seen as the protagonist but as the enemy of ‘the weaker character’ however,
in this trailer the character is portrayed as more of significance than
compared to other character seen in the trailer.
Theory 3: Mulvey
One reason why the Star Was Trailer follows Mulvey’s theory
is because the portrayl of the female character is for men to look at and for
the female to be looked at. This is apparent in the trailer where the female
character is sitting down and looking in to the distance. This shot really supports
the ideology of Mulvey as the female character is looking in to the distance;
the male viewers are looking at the female character as being attractive. The
use of the female character being placed in the centre of the shot signifies
that she is there to look attractive and to look appealing to the viewers.
Moreover, the female character is seen to be doing not much which gives the
male viewers the chance to view the female character and look at her.
There is mostly people from white ethnic backgrounds seen through out this trailer as well as one of the main protagonists being white middle aged, However there is also a black middle aged male who is portrayed as the centre of attraction in this trailer which could possible signify that he is the main protagonist. Moreover, there is also white older aged people in this trailer which shows the mixture of ages within this film. Moreover, the villain seen in this trailer is seen to be wearing a mask which is quite typical of a villain as they often wear masks to hide their identity.
2)
Middle aged black male- This character/actor is represented alternative to the stereotype. This is because often, people refer to people of black ethnicity being violent and having a negative influence whereas the character in this trailer goes against that way of thinking. This is primarily because the character is portrayed as a good guy and is seen as the centre of attraction which does go against the stereotype.
White middle ages female- This character also is also alternate to the representation. This is because although the character is white, she is a female and females are often portrayed as 'damsel in distress' and in this trailer she is clearly presented as the centre of attraction which often is taken by a male character, This is an example of countering the stereotypes of female roles.
White middle ages male- This character is portrayed as dominant to the representation. This is because white old aged people as seen to be the person who guides people as well as being seen as more wiser which is what this character (towards the end) is portrayed as.
Villain- The villain is also an example of a dominant representation. This is because often the villain hides his/her face from the protagonist as well as wearing black clothing which does follow the stereotype of villains.
3)
Majority of the ethnicity of people seen within this trailer are white ethnicity and could be of American or British origin as the trailer is scripted in English language,
Villain is seen with his face covered and wears black clothing which is typically what villains would wear.
The black male is seen in this trailer being weaker than the white female characters he seeks her help on the battle.
The female character is seen as the leader as she guides the black male character from the explosion which could be a stereotype.
1) I use the media for entertainment uses mostly, however I do use a percentage of the internet for information but mostly used for entertainment purposes.
2) I believe that society (today) are to a large extent, reliant on the media. This is because over the years, technology has advanced and this has changed the media in many ways since it started. An example, is the internet. The internet is considered an essential item as it contains many devices in one single device. This like, apps and software that can do any task, or even games or films. All these type of media are all compatible with a single device. This not only is a change in technology, ultimately a way to save money as people don't have to consistently spend money on separate items when they can be free on the internet or using a portable device e.g a phone. As a result, many generations interact with the media in some shape or form simply because of the wide range of technology and advances it has.
Secondly, society is very much dependent on the media to a large extent because it interacts with peoples daily lives on a day-to-day basis. An example is BBC News, people are so used to getting news updates from their T.V that they can now get it even quicker and much faster through their phone or even on their tablet. These devices contain many media related things and therefore, share a lot of the media with the consumer. Much of society have devices that can easily access the media and the more technology advances, the more people are going to interact with the media. Overall, the media is linked with peoples lives as it contains many things that is considered 'useful' the different people which suggests its reliance on it.
3) I believe that the dependency on the media has increased significantly since the last 10 years. This is ultimately, due to the advances and changes that have been made in technology and the increase in innovative products. One example of this is smartphones. Phones in the past 10 years have changed consistently every year and have changed tremendously. The Iphone has changed tremendously since its launch and has created many innovative features such as Siri and touch pad interface. Why has this increased the dependency on media? Well, products which were not as used previously has had a boost since then due to the changes made to them such as phones and T.V's and any more. These devices contain many functions of other devices and services all compacted into one. People believe they save money not having to spend excessive amounts off money on separate products, instead its all in one (now days). Moreover, people can get the information they value or seek in a matter of seconds and is more efficient than it was 10 years ago. As a result, people's day-to-day life becomes easier as they know they can get information in a matter of minutes due to media becoming more interactive in peoples lives in many shapes and forms; even advertisements or poster have changed since 10 years age. 4) I think that the 'Telegraph Article' does support the dependency theory as it reveals how many people are reliant n the internet and that they feel lost without it. This is apparent in the line, "The opinion poll of 1,000 adults by the Science Museum shows how a generation that has grown up with the web has become dependent upon it". This quote supports the fact that people now days are so reliant on the internet because they grew up knowing that it's there and can have many features. The use of the powerful phrase '...become dependent upon it' suggests how people feel if the internet wasn't there. Moreover, this phrase connotes the fact that the internet has many features which is so helpful the many people, making it one of the most innovative creations of the twentieth century. Secondly, the Telegraph Article does support the dependency theory as it agrees with the point that the media is so interactive with peoples lives that it has made society feel reliant on it. This is apparent in the line, “These survey results give a clear indication of just how integral the internet now is to people’s lives”. This quote illustrates that people are very much interactive with the internet and therefore, they develop a connection with the internet due to the many features it holds and the many features it can still do. Moreover, the quote shows how clear research that has been collected, has had an effect on many individuals lives and this can go for other segments of the media as well such as, T.V or even watches. Overall, the article agrees with the Telegraphs statement as it provides real evidence of peoples thoughts upon the power of the internet and of its importance on their day-to-day life.
The hypodermic needle is a theory in which people believe that aspects of media is used to help generate emotions and influence behaviours to the consumer/viewer in a negative way (can lead to dangerous actions or activities).
One way in which that the article links with the hypodermic needle is because the psychological members of the study firmly believe that video games (part of the media) influences peoples/gamers (especially the youth) to become aggressive. This is apparent in the line, "In the same way, repeated exposure to violent video games may have a cumulative effect on aggression". This quote conveys the fact that Professor Bushman believes that exposure to excessive violent games will increase levels of aggression than compared to the level before interaction with violent games. The powerful word 'repeated' illustrates the consistency that playing violent video games will lead to negative influences on the players social life. As a result, the information and beliefs of the data collectors believe that the media controls ones mind and can lead to them becoming out of control which can result in negative events or actions upon other peoples lives.
Secondly, the article link in with the hypodermic needle because the researchers believe that the media is controlling the person consuming it. In this context, they believe whoever play violent video games for long period of time (per week) are more likely to show signs of increase aggression. This is apparent in the line, "After playing a violent video game, we found that people expect others to behave aggressively". This quote reveals peoples end result to how the media effects us individuals and how we behave after consuming the media (in this case; video games). The use of a powerful word 'expect' suggests that the media that the individual consumes would also change their mind set into thinking differently. As a result, the article is an example of how people treat the media as an example of the hypodermic model.
2)
The front page of the 'Daily Mail' links with the hypodermic model as it portrays the media to have a negative influence upon consumers and is seen to be ultimately the main blame for the incident taking place. One way in which the article links with the hypodermic needle is because it portrays the media to be the main cause of the incident. This is apparent in the line, "...is violent video game addict who rarely leaves his room". This quote (from the front page) clearly shows how the use of video games is the main cause of this incident from taking place. The reason why this article links with the hypodermic needle is because the writers of this article believe that the media has influenced this person into committing a dangerous attack on a phone company. The use of a powerful word 'addict' shows the amount of time someone spend consuming the media, the more likely they are to use that information in reality. As a result, the hypodermic model is expressed through-out the front page of this article as it shows how the media manipulated individuals into committing crimes and dangerous behaviour.
The Two-Step Flow Model
1) The 'Two Step Flow Model' suggested that the acts and behaviours of the audience were influenced more by 'opinion leaders' in the media, who mediate how the audience react to media texts. Overall, I think that the Two Step Flow Model is used quite a lot in today's society. This is because people follow popular peoples opinions and are most likely to change their opinions according to that opinion leader. People such as 'David Cameron' who talks about the government would most likely try to deliver information about his opinions on the government, and by him being an important figure in the debate, people who support him are more likely to listen or follow his thoughts which is an example of the Two Step Flow Model.
2)
TotalBiscuit fits in with the Two-Step Flow Model because he reviews different types of games and gives his own opinions on them. He has 2 million subscribers which mean that there are 2 million people around the word who view his content and most likely to agree with his point/opinions. This makes TotalBiscuit an opinion leader as there are many people who follow hi thoughts and opinions throughout his channel. Moreover, there is a feature on YouTube where viewer can 'like' YouTubers content, and TotalBiscuit has thousands of like per video which indicate that there are a lot of his followers who agree on his thoughts and value them.
3)
One reason why the the Telegraph article fits the Two-Step Flow Model is because it shows a range of different type of 'celebrities' or well-known people in society who are the most influential whether its on social media or on TV. The reason why its considered to link with the Two-Step Flow Chart is because these people have many fans who value their opinions and judgement. Many fans are likely to listen to the people they value most e.g celebrities. The post by the Telegraph shows statistics about Twitter. This is a social media which allows the public to actively be engaged in their role-models lives. People such as, Ed Sheeran who tweets stories about certain articles will have an effect on the followers. This is because social media such as, twitter is used/accessed by many people and people who follow celebrities (in this case) Ed Sheeran are more likely to read media text differently and not be manipulated by it like the hypodermic needle suggests.
4)
One reason why Jamal Edwards fits in with the Two-Step Flow Model is because he is an inspiration to a wide audience. He produces a variety of clips and videos on YouTube to entertain an audience and he has a big influence upon them. Jamal is seen as an opinion leader as he wants his content to reveal stories and a meaning which can act like information being drawn into the consumers mind because they agree with what's been shared. Moreover, Jamal has come from a tough background and had gone a long way into his career which acts as if he's a role model as people look up to him. His business (known as SBTV) produces music videos for all of the world to hear. Jamal considered his content to be knowledgeable and also something for the public to relate to. This can change people perception on media text however, in a good way. A s a result, Jamal shares knowledge and information with his audience and can influence his audience to react to media text, like the Two-Step Flow Model shows.
- Very detailed representations of a typical couple from an aspiring background
- Good use of media language when necessary
- Pie charts gave a clear indication of what each type of media the aspiring couple interacts with and the variety of media they consume
- Online
EBI:
- No use of images. Should use images to represent the type of media your couple consume or interact with
- Too much text one slide. Get to the point and spread the information in to different slides
- Specficic textx/demands?
I am an Aspirer according to Young and Rubicam's test. I agree with this result as I do value important things rather than the quality of contents and also, I aspire to become better in what I do whether that's in learning or outside of school e.g. skills.
Labrat was one of the best year 12 productions because I liked the way the clip created a solid narrative in which the audience can relate to and have a connection with. The story of the protagonist is clear and delivers that message/narrative to the audience in a clear way. Moreover, the use if establishing shots of the at the beginning of the clip was done very well. This is because the shots done at the beginning seemed very high quality and cinematic. In addition, the shots where the character is creating his experiments (in the lab) were done very well as it gives us (the audience) a sense of suspense as we feel like the protagonist is creating something that will dis-equalise the narrative. Furthermore, the use of props and costumes helps create the story and create the world in which this clip is taking place.
The sound used in this clip was non-diegetic and also was parallel to the shots it was used with. The sound was parallel because it fitted in with what the protagonist was actually doing which was creating a experiment. Moreover, the use of the sound helps the audience/viewer to understand what tone the scene is being taken place which seems to be emotional atmosphere as well as a serious tone due to the seriousness expressed on the characters face.
The shots used in this clip were used very well as there was a variety of shots used. I really liked the use of extreme-close up as well as close-ups used towards the ending of the clip as they help the viewer to understand clearly what the protagonist is doing. The use of point-of-view shots helped show what the audience could see from the protagonists perspective making the audience feel engaged in the clip.
The Experiment was also one of the best year 12 productions because of the way the camera movements was used. The camera movements used were not only great but also used appropriately and not used for its intended purpose. There was a great use innarrative where several moments in the clip would appear telling the story and what the synopsis is, so far in the clip. This is used greatly as it helps the audience to understand what there watching and to engage more with it. The visuals of the clip was very cinematic as it seemed very smooth and not disrupted. Finally, the use of props really helped to shift the realism of the concept in which the clip is trying to deliver.
The camera movements used within this clip was used very effectively as it didn't put off the audiences attention. There was great use of steadicam shots really helped to give the audience a clearer view of what's happening. Scenes where the protagonist is being chased was shot without any shaky hand held movement which allowed room for clear visuals of what's happening in the scene. Moreover, the use of a tracking shot when the protagonist is being chased, was done without any shaky movements and also was in sync with the characters movements. Finally, there was great use of establishing shots when the clip begun which was done very effectively and felt very smooth.
The sound used was non-diegetic as the characters within this clip couldn't hear it as well as being parallel to the clip. The reason why the music was parallel to the clip was because it fitted in with the action sequence that it was being played on. The music allows an emotional connection to develop from the audience with what's happening to the protagonist which engages the audience.
The camera shots used also were used greatly as it provides appropriate visuals of the character when necessary. The medium shot used when the protagonist is about to board the train was used very well as it gives a decent length of the body and the posture in which the character is in. Moreover, there were a lot of wide shots when the protagonist was running. This gave the audience the ability to know the surroundings of when the event/scene is being taken place as well as, visuals of what the character is doing and facial expression.
What Makes A Good Practical Production?
The ability to engage the audience in the content produced once it starts is key. This will allow the audience to give their full attention and engage more with what’s happening on screen. Moreover, the use of smooth style editing and camera work allows the audience to feel as if the content is realistic and is of high quality. The use of cinematic style camera work such as Steadicam shots allow for more clearer visuals and keeps the audience engaged. In addition, the camera shots and movements that are used in production should be used necessarily and not put in for any reason. The use of appropriate shot type as well as movements builds upon the narrative and gives visuals of the scene when necessary. Furthermore, the mise-en-scene should be used effectively as well. This is one of the most important parts of making a great production as it fits in with many parts of the production such as camera work and narrative. The props and use of costumes help deliver the story trying to be delivered as it creates a realistic world in which the audience can relate to and engage with. Finally, the story-line of the production needs to make sense as this is what keeps viewers entertained as well as understand what is being shown.
