Media AS- Dependency Theory
1) I use the media for entertainment uses mostly, however I do use a percentage of the internet for information but mostly used for entertainment purposes.
2) I believe that society (today) are to a large extent, reliant on the media. This is because over the years, technology has advanced and this has changed the media in many ways since it started. An example, is the internet. The internet is considered an essential item as it contains many devices in one single device. This like, apps and software that can do any task, or even games or films. All these type of media are all compatible with a single device. This not only is a change in technology, ultimately a way to save money as people don't have to consistently spend money on separate items when they can be free on the internet or using a portable device e.g a phone. As a result, many generations interact with the media in some shape or form simply because of the wide range of technology and advances it has.
Secondly, society is very much dependent on the media to a large extent because it interacts with peoples daily lives on a day-to-day basis. An example is BBC News, people are so used to getting news updates from their T.V that they can now get it even quicker and much faster through their phone or even on their tablet. These devices contain many media related things and therefore, share a lot of the media with the consumer. Much of society have devices that can easily access the media and the more technology advances, the more people are going to interact with the media. Overall, the media is linked with peoples lives as it contains many things that is considered 'useful' the different people which suggests its reliance on it.
3) I believe that the dependency on the media has increased significantly since the last 10 years. This is ultimately, due to the advances and changes that have been made in technology and the increase in innovative products. One example of this is smartphones. Phones in the past 10 years have changed consistently every year and have changed tremendously. The Iphone has changed tremendously since its launch and has created many innovative features such as Siri and touch pad interface. Why has this increased the dependency on media? Well, products which were not as used previously has had a boost since then due to the changes made to them such as phones and T.V's and any more. These devices contain many functions of other devices and services all compacted into one. People believe they save money not having to spend excessive amounts off money on separate products, instead its all in one (now days). Moreover, people can get the information they value or seek in a matter of seconds and is more efficient than it was 10 years ago. As a result, people's day-to-day life becomes easier as they know they can get information in a matter of minutes due to media becoming more interactive in peoples lives in many shapes and forms; even advertisements or poster have changed since 10 years age.
4) I think that the 'Telegraph Article' does support the dependency theory as it reveals how many people are reliant n the internet and that they feel lost without it. This is apparent in the line, "The opinion poll of 1,000 adults by the Science Museum shows how a generation that has grown up with the web has become dependent upon it". This quote supports the fact that people now days are so reliant on the internet because they grew up knowing that it's there and can have many features. The use of the powerful phrase '...become dependent upon it' suggests how people feel if the internet wasn't there. Moreover, this phrase connotes the fact that the internet has many features which is so helpful the many people, making it one of the most innovative creations of the twentieth century.
Secondly, the Telegraph Article does support the dependency theory as it agrees with the point that the media is so interactive with peoples lives that it has made society feel reliant on it. This is apparent in the line, “These survey results give a clear indication of just how integral the internet now is to people’s lives”. This quote illustrates that people are very much interactive with the internet and therefore, they develop a connection with the internet due to the many features it holds and the many features it can still do. Moreover, the quote shows how clear research that has been collected, has had an effect on many individuals lives and this can go for other segments of the media as well such as, T.V or even watches. Overall, the article agrees with the Telegraphs statement as it provides real evidence of peoples thoughts upon the power of the internet and of its importance on their day-to-day life.
4) I think that the 'Telegraph Article' does support the dependency theory as it reveals how many people are reliant n the internet and that they feel lost without it. This is apparent in the line, "The opinion poll of 1,000 adults by the Science Museum shows how a generation that has grown up with the web has become dependent upon it". This quote supports the fact that people now days are so reliant on the internet because they grew up knowing that it's there and can have many features. The use of the powerful phrase '...become dependent upon it' suggests how people feel if the internet wasn't there. Moreover, this phrase connotes the fact that the internet has many features which is so helpful the many people, making it one of the most innovative creations of the twentieth century.
Secondly, the Telegraph Article does support the dependency theory as it agrees with the point that the media is so interactive with peoples lives that it has made society feel reliant on it. This is apparent in the line, “These survey results give a clear indication of just how integral the internet now is to people’s lives”. This quote illustrates that people are very much interactive with the internet and therefore, they develop a connection with the internet due to the many features it holds and the many features it can still do. Moreover, the quote shows how clear research that has been collected, has had an effect on many individuals lives and this can go for other segments of the media as well such as, T.V or even watches. Overall, the article agrees with the Telegraphs statement as it provides real evidence of peoples thoughts upon the power of the internet and of its importance on their day-to-day life.
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