Monday 28 September 2015

Media Institution and feedback

Institution Post

1) Sony:

History-

Is a multi-national corporation which produces a range of products and services in electronics. It was founded during WW2 by a man called Ibuka and was first called Tokyo Tsushin Kogyo whic began with 8 employees.

Influence-

They wanted to revolutionise the electronic market and so they created Type-G which was known as Japan's first tape recorder. Over the years Sony began to expand its business, relating with other types of electronics such as gaming and music as well as motion picture.

Synergy-

  • Sony Pictures
  • Sony Computer Entertainment 
  • Sony Music Entertainment 
  • Sony Mobile Communications
  • Sony T.V
  • Sony channel

2) Vivendi:

History-

This is a French multinational mass media company. It owns Francs T.V channel and the Canal+ Group. In 1998 Compagnie Générale des Eaux changed its name to Vivendi and sold off its construction division (which was its main source of interest). 

Influence-

Vivendi wanted to expand to telecommunications and mass media after Guy Dejouany succeeded with this approach. The company merged and joined forces with many small businesses to expand its external growth, to provide a better experience. An example of a merger event from Vivendi was with Pathe.

Synergy-

  • Canal+ Group
  • Universal Music Group
  • Vivendi Village
  • DailyMotion 



3) Viacom:

History-

One of Americas largest global mass media corporations to date. Viacom had announced many new changes over the recovery of the MTV controversy. One of which was the purchase of Neopets as well as, Atom Entertainment. This was a way for the business to compete against competitors and to start new. Then Viacom decided to expand its business wit popular businesses in the same division, one of which was Bollywood movie businesses.

Influence-

Its main interest was to interact with primarily with cinema and cable television. Viacom has turned into a monopoly within the media industry due to the expansion if its range in media as well as joint forces with businesses to increase its consumer relations.

Synergy-

  • Paramount Pictures
  • Viacom International
  • Viacom 18
  • BET networks
  • MTV

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