Section B Profit Driven LR

Learner Response:

lr: Add theories to each paragraph where relevant. 

Print:

... Considering nobody knows Ben Drew as a director, by using his stage name instead of his actual name gives way for a new audience attract; his fanbase. This links in with the auteur theory where the director is being presented as an author who's name is used to attract a wider audience.
... Spectre' contract with Transport For London for dedicating a few London buses to promote the film links in with one of Dyer lines of appeal. The distributors want to be seen as elite people who have a lot of money to spend on promotion. This is because not many films use this method to try and attract an audience, but this may be because Spectre is from a British TV show and its core audience is British people.

Broadcast:

The TEDX lecture that Ben Drew had attended was a way for him to attract a new audience and make them gain some interest in his film. The audience generally in a TEDX lecture would be reformers who seek change about society. This matches with Ben's ideological thinking on society. Ben thinks that the current conservative government is casting out the youth in society and he believes that this is wrong and should be changed. By expressing his opinions and thought in a TEDX lecture, those who are part of the audience may agree with his opinions as they too seek change in society and government. As a result, Ben would have potentially of gained a new audience for his film Ill Manors as the audience may want to see a film that serves the same purpose as them.
Spectre's use of the classic trailers helped deliver to its mainstream audience. This is because Spectre is part of a big franchise; the 007 franchise. As a result, the core audience who love this type of movie like to see the same thing again and do not like to change from that. This is what makes the franchise very successful, it is always true to the original screen adaptations. And by presenting it is a mainstream fashion, it further increases the reputation of the franchise. 007 audiences like to see the same thing over and over again and by presenting it in a common and normal way, it further stays true to its mainstream audience.

E-media:

A Field In England using the e-media to help promote the DVD release of the film was an attempt to gain last minute revenue. This could work as those who loved the film and want to see it again, can do so by purchasing the DVD version of the film. The DVD was spotted on Amazon etc which allowed for audiences to purchase a copy of the DVD film.
There was great amount of synergy seen throughout the webpage of Spectre. It had a store where all the 007 merchandise can be found via a store on the webpage. This is a form of product placement where the website is promoting other things rather than just the film itself. In this case, it is products that are linked with the brand instead of the film. This can  also be seen as a form of synergy as it is cross promoting the perfume industry as well as the clothing industry as well.